Intern, Marketing - Rookie Program 2026

Join the Under Armour Rookie Program Internship from 1 September 2026 to 30 June 2027 as a Marketing Rookie.

Purpose of Role

The Rookie Program

Do you have what it takes to make an impact?

We are looking for fearless students who are ready to take on a challenge. The Under Armour Rookie Program Internship is designed to give you the opportunity to learn, grow, and work on real business challenges. As a Rookie, you will be trusted with a strategic project that challenges you to think critically, collaborate cross-functionally, and create impact.

What Will You Experience?

Throughout the internship, you will gain a holistic understanding of how a global sports brand operates, combining business exposure, structured learning, and real-world application:

• Strategic project ownership
• Go-To-Market, Commercial, Retail, and Sports exposure
• Mentorship and guidance by industry experts
• Cross-functional and international collaboration
• Development opportunities, workshops, and fun internal events

Beyond The Role: Community & Culture

At Under Armour, we believe your experience should go beyond your desk. As a Rookie, you will be part of a broader community and have opportunities to:

• Take part in UA Give Back Volunteer Days to support local community initiatives
• Participate in sporting and social events
• Engage with our Teammate Resource Groups
• Celebrate key milestones

Are You The Next Rookie?

• Enrolled in a Dutch college or university (Bachelor’s or Master’s) for the full duration of the internship (September 2026 – June 2027)
• Hold EU citizenship, or are a non-EU student studying in the Netherlands
• Internship is a mandatory part of your curriculum
• Humble and hungry, with a strong willingness to learn

As a Marketing Rookie:

You will support the team in strengthening Under Armour’s brand presence across 30+ international markets. This role sits at the heart of a highly cross-functional environment. You will connect with other Marketing functions, E-commerce, Sales, Merchandising, and Planning, ensuring our partners have the tools, insights, and support they need to deliver premium, consistent, and locally relevant brand execution. Your work will directly influence how Under Armour shows up in diverse markets, cultures, and retail landscapes.

Your Impact

You will take ownership of a strategic project focused on analysing and elevating distributor marketing performance across 12 key EMEA partners.

Your work will:

• Evaluate the maturity, consistency, and effectiveness of distributor marketing across the region
• Identify common success drivers and scale best practices from the top 4 partners to the full distributor network
• Strengthen seasonal campaign planning, ambassador/athlete roster optimization, and build repeatable frameworks for execution
• Drive stronger alignment and higher quality in-store and online activations, ultimately improving sell-through

Alongside this strategic project, you will support the team on a day-to-day basis, including preparing, tracking, and evaluating seasonal marketing activations. This will give you hands-on experience with real-time business performance.

Qualifications

• Currently enrolled in a Bachelor’s or Master’s program in Marketing, Business, or a related field
• Organized, proactive, and comfortable taking ownership of tasks
• Strong analytical mindset with the ability to translate data into actionable insights
• Eager to learn, collaborate, and contribute within a fast-paced, international environment
• Passion for sport, brand building, and consumer-centric marketing is a strong advantage

Benefits and Perks

• Under Armour Merchandise Discounts
• Human Performance Institute (Gym) on site at the office
• 750 euro gross monthly allowance
• Health and Wellness allowance (50 euro net monthly) or Classpass membership
• NS Business Card
• Paid time off
• Paid UA Give Back Volunteer Days: Work alongside your team to support initiatives in your local community