Internship Marketing

This internship is within the BU Nutrition business unit at Trivium, with a total turnover of about 350 Mio EUR, 750 employees and 5 plants (3 in NL, 1 in DK, 1 in GE). The BU serves clients across Europe, including multiple global multi-nationals and regional leaders in the market.

BU Nutrition market segments

• IMF (Infant Milk Formula)
• Coffee
• Wet Dairy (Condensed Milk)
• Elderly Nutrition
• OTC Pharma

Due to the changing market dynamics and the competitive environment, it has become crucial for players in the IMF market to come up with new innovative concepts for the formula as well as the packaging and align the value proposition of their product with the market needs in order to differentiate themselves and maintain and grow volumes and margins.

Scope of the assignment

The scope of the assignment will focus on the Adjacencies for the BU Nutrition.

Assignment for the upcoming 6 months

1. Develop insights in the current Nutrition portfolio.
   • What packaging formats do we have in the portfolio?
   • What are the Strengths and Weaknesses of this portfolio?
2. Explore opportunities outside the current segments Nutrition is serving (IMF, Coffee, Wet Dairy).
   • Which other Nutrition segments in Retail are interesting for Trivium Packaging?
   • Which packaging formats Trivium Nutrition has in portfolio are addressing the needs of these segments?
   • What is the potential size of these market segments?
3. Gather Consumer Insights.
   • What is the preferred packaging format in these selected segments?
   • What is consumers perception of Metal packaging linked to Sustainability?

Tasks (but not limited to)

• Gathering information about Trivium’s current Nutrition product portfolio.
• Get insights in Main Trends in potential new Segments and Market(s).
• Align with Strategy team, Sales managers, Technical Account managers and customers to gather the required information.
• Visit a Trivium production facilities (Hoogeveen).

Deliverables

1. Deliver full insights in opportunities outside the current served Nutrition Markets.
2. Create a clear Value Proposition for Trivium to enable a successful entrance into these segments.
3. Develop a Route to Market (Sales channels) for these segments.