Senior Online Marketing Manager

About HelloFresh

At HelloFresh, our mission is simple: to change the way people eat, forever. As a global digital-native FMCG company and the world's leading mealkit provider, we are transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery. Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide.

About the role: What's in the Box

In this role as a Senior Online Marketing Manager, you will join the Growth Marketing team in Amsterdam where you play a key role in driving scalable, data-driven growth across the Benelux region. You take ownership of our online marketing strategy and execution, ensuring we reach the right audiences in the most effective way across the full digital funnel. You will directly impact how HelloFresh acquires and engages customers, while continuously improving performance and efficiency across channels. Working closely with both local and global teams, you help shape how we show up online and how we grow our customer base.

What you’ll do: The Recipe

• Own and drive the online marketing strategy across paid channels, ensuring strong performance across the full funnel
• Manage and optimize budgets across PPC, paid social, and programmatic channels to maximize ROI and growth
• Analyze campaign performance and translate data into actionable insights to continuously improve results
• Collaborate with brand, creative, and global marketing teams to develop and iterate high-performing assets
• Lead testing initiatives across creatives, audiences, and landing pages to improve conversion rates and reduce CAC
• Challenge and support channel specialists to elevate performance and implement best practices across platforms
• Stay up to date on industry trends, platform developments, and competitor activity to identify new growth opportunities

What you’ll bring: The Ingredients

• 3+ years of experience in online marketing, performance marketing, or digital advertising (agency or in-house)
• Solid understanding of paid channels such as PPC, paid social, and programmatic advertising
• Strong analytical skills and experience working with data to drive decisions and optimize performance
• Expertise in CRO tactics, funnel optimization as well as online traffic analytics
• Ability to manage multiple projects and stakeholders in a fast-paced environment
• Clear communication skills in Dutch and English and experience collaborating with cross-functional teams
• Curiosity for new tools and technologies, including AI, to improve marketing effectiveness

Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What we offer: The Toppings

You’re well taken care of

• Competitive salary + strong pension contribution
• Daily work-from-home allowance (€2,45 per day)
• Travel fully reimbursed (public transport) or €0.23/km

You get real flexibility

• Work from abroad up to 8 weeks per year (after 6 months, conditions apply)
• Hybrid setup with a healthy balance between home and office

Your daily life gets easier (and cheaper)

• 20% HelloFresh discount + 40% Factor_ discount
• Fresh, healthy lunch at the office for €3/day

Your wellbeing actually matters

• Free access to mental wellbeing support platforms: Headspace and OpenUp
• Special plans for ClassPass + discounted gym memberships
• Optional weekly bootcamp sessions at the office

You keep growing

• €700 annual learning budget (net)
• Access to internal training, AI programs, and online learning platforms

You’ll work with people you enjoy

• Weekly Friday drinks (VrijMiBo)
• Team events and company-wide gatherings
• Employee Resource Groups (ERGs) to connect beyond your team

And we set you up for success from day one

• Laptop with all software
• €250 home office setup budget
• Modern offices with snacks, coffee, and quiet/prayer spaces