Advertiser Experience Strategist

Harness advertiser feedback as a driving force for bol's media future

How do you make our customers happy?

Every initiative to improve the advertiser experience begins with a fundamental question: do we truly understand what advertisers need, or are we basing our decisions on assumptions? As the Advertiser Experience Strategist, you make sure we know the facts. You build the systems, set the rhythm, and oversee the advocacy that develops advertiser sentiment into a sound strategic direction. Your work ensures that insights are acted on effectively, across product, marketing, sales, and leadership. The result: advertisers who see their feedback reflected in positive changes, and a platform that prioritizes long-term trust over short-term spend.

The biggest challenge

Bol’s advertising business (bol Retail Media) successfully competes head-on with the likes of Google, Meta, and Amazon for brand budgets. Historically, however, much of our advertising proposition has been built with seller partners in mind. This made sense at the time, and it remains important today: our conversion tool, Sponsored Products, continues to be the biggest driver of revenue and is deeply rooted in the seller ecosystem.

At the same time, advertisers — including brands, agencies and non-endemic players — think and operate differently. To continue growing our advertising business, we need to better adapt to their perspective, while maintaining the strong foundation we have with seller partners.

This creates a delicate balance. Your challenge is not just to measure satisfaction, but to help the organization navigate these different perspectives. You will need to ensure that advertiser insights become a stronger and more intrinsic part of decision-making, while working across teams and domains where seller and advertiser needs sometimes intersect — and occasionally compete. Doing so requires influence without formal authority and the ability to bring different parts of the organization along.

What you'll do as Advertiser Experience Strategist

You’ll operate within the AvB Marketing team. Working closely with an advertiser experience peer, Analytics, Marcom, CRM, Product, and AvB leadership, you’ll ensure that we get the input we need from advertisers and act on that information to make the right decisions. You’ll drive a mindset shift within bol, advocating for embedding advertiser feedback into every decision. A challenging mission, because awareness and prioritization differ across teams, and advertisers are not recognized as core customers by the entire organization. Not yet. In short:

• Own and evolve the Advertising Satisfaction (ASAT) program, from measurement design to insight delivery and follow-up
• Build the advertiser closed loop: gathering, synthesizing, prioritizing, and closing the feedback cycle
• Partner with Business Analytics to interpret results and develop tools that help other teams mine insights
• Lead insight sessions with craft and leadership teams that result in concrete strategic and tactical improvements
• Collaborate with Marcom to shape external advocacy – impact stories, feedback visibility, advertiser engagement moments
• Drive advertiser-centric thinking across bol, empowering teams to embed the advertiser perspective into plans, workflows, and processes
• Represent the advertisers’ voice in bol’s company-wide market insights report

Why you can make a difference

Insights can strand at the presentation phase. Findings are shared, heads nod, but good intentions drift deep into the backlog, never to be heard of again. You’re here to prevent that by translating broad sentiment into sharp, prioritized actions. You are adept at making those actions land in organizations where you don’t control the roadmap. You bring structure to fragmented feedback, clarity to scattered signals, and the strategic credibility to hold your ground in meetings with demanding stakeholders whose ambitions may not immediately align.

3 reasons why this is (not) for you

• Deck deliverer Your idea of completing a job is delivering a presentation. If the room claps but nothing changes, that's not your concern
• Satisfaction surveyor Sending out the ASAT questionnaire and reporting the scores feels like a complete job. It’s also where you draw the line.
• Consensus champion You need full alignment before you proceed. The idea of discussing an inconvenient insight in a meeting makes you want to reschedule. Indefinitely.

• Closed-loop closer Insight without follow-through frustrates you on a cellular level.
• Influence merchant You move people without a mandate. Titles don't impress you; traction does.
• Customer centrist When stakeholders push back, you know whose perspective ultimately matters most.

Where you'll work

You’ll join the AvB Marketing team, an energetic group where data, advertiser insight, and strategic thinking combine to determine bol’s next chapter as a full-funnel media platform. The culture is direct, curious, and ownership-driven. Your direct peer is the advertiser experience developer; your wider network spans Analytics, Marcom, CRM, Product, advocacy ambassadors, AvB leadership, and our e-commerce department.

Bonus

The bonus is calculated at the end of the year and we always end the year with a fun party!

Flexible working

We bring the best of both worlds together by working 50% at the office and 50% at home. This way, we find a balance between organisational and individual needs.

The culture and the office

Our colleagues work hard to make the daily lives of our customers easier and more fun. But of course, we do this in an inspiring and creative environment!