Product Manager - Commercial Communications

Product Manager - Commercial Communications

Are you excited about creating and delivering successful marketing campaigns? As Product Manager - Commercial Communications, you will own the vision, strategy, and execution of marketing communication and campaigns specifically targeting the “Awareness” and “Consideration” phases of the customer journey. You are a representative for the Action brand in its marketing communications, leading a multidisciplinary value stream to deliver high-impact campaigns and brand propositions from the commercial calendar across both paid, owned and earned channels, including organic social and influencer campaigns. Besides launching campaigns and content across the funnel, the team adapts current trends and opportunities in customer messaging. Your primary objective is to ensure that millions of (future) fans across Europe remain surprised and engaged with our brand week after week.

This is your daily action

In this role, you add value by bridging the gap between business & marketing objectives, engaging customer communication and technical execution when relevant.

Your scope and accountabilities include:

• Campaign & Content Delivery: You are responsible for realizing and delivering the full commercial calendar across paid and owned channels, ranging from high-impact seasonal and "push" campaigns to targeted communications for niche categories, everyday essentials, our low-price proposition, loyalty and ecommerce.
• Adaptability is key: Responding to performance and actuality (based on various triggers)
• Prioritization & Backlog: You are accountable for ordering the value stream backlog. You set priorities by synthesizing strategy, OKRs, QBRs, the Portfolio wall, and evidence-based discovery.
• Outcome Drive: You ensure stakeholder alignment and focus the multidisciplinary team on maximizing delivered value through evidence-based decision-making.
• Shared Responsibility: While you are accountable for the final decisions, you foster an environment where responsibility is shared across team members, sponsors, and the leadership team.
• Agile Excellence: Operating within an agile environment, ensure Action’s strategic objectives are met through best-in-class tools and automation.

Meet your team

The Product Manager – Commercial Communications, reporting to the Product Lead, works in the Marketing & Store Format team. This role partners with teams in Strategy & Brand, IT, CRM, Social and Performance Marketing to deliver the commercial calendar and enhance related tools and digital products.

This is you

Your strength lies in effective communication and a pragmatic, "can-do" mentality. You navigate complex stakeholder demands and the complexity of product management with strong organizational skills and attention to detail.

In addition:

• A Bachelor’s or Master’s degree, preferably in business, IT, or marketing, with Scrum Product Owner training and certification.
• At least 5-7 years of relevant experience in an agile environment, working at the intersection of business and IT.
• Hands-on experience with digital marketing platforms or tools, specifically those supporting campaign delivery.
• A commercial mindset with strong stakeholder management skills and a data-driven approach to decision-making.
• Excellent command of both Dutch and English (both oral and written). Your ability to communicate natively is essential in translating complex technical roadmaps into business value for our local teams.

What we offer

Surprisingly much! From our international headquarters in the Netherlands you have an impact on what happens in our stores across Europe. We welcome more than 15 million customers every week in more than 3,000 stores in 15 European countries. We have great growth ambitions. For Action and for you. Because our growth means that you can always take new steps. A different position, an interesting innovation project, new skills: you can continue to develop as a professional. And all this in a culture where our shared values are truly lived: customer focus, teamwork, simplicity, discipline, cost conscious and respect.

Did you know that you can also count on us for:

• A market-based salary based on a 38-hour work week
• An annual bonus based on company and personal performance
• 24 days of holiday and the option to buy 5 extra days (based on 38 hours per week)
• Flexible working hours and the possibility of working up to 40% from home, of course in coordination with your team and manager
• 15% staff discount on your purchases at Action
• A good pension scheme and travel expenses allowance

How we contribute to society

If you only know Action from the stores, a world will open up for you when you come and work with us. We work hard to make a positive impact on society and the environment. Did you know, for example, that we support thousands of children worldwide who grow up in an SOS Children's Village? That our team reflects the diversity of our customers, including 151 different nationalities? That we purchase 100% of our wood products and 100% of our cotton sustainably? And that all our stores, DC’s and offices only use energy-efficient LED lighting? Yes, that is also Action. Curious about what other initiatives we’re facilitating? There’s a lot more we are proud of and we would love for you to be part of it.