Brand & Campaign Marketing Specialist

Plan and deliver impactful omnichannel marketing campaigns. Use data and creativity to grow brand awareness, engagement, and conversion—on time, on brand, and with real impact.

Brand & Campaign Marketing Specialist

As a Brand & Campaign Marketing Specialist, you plan, execute, and optimize integrated marketing campaigns across multiple channels. You combine data insights with creative thinking to grow brand awareness, drive engagement, and achieve conversion goals.

You work closely with internal teams, agencies, and partners to ensure campaigns are delivered on time, on brand, and within budget—while contributing to a consistent and sustainable brand experience.

Key responsibilities

1) Plan & execute omnichannel marketing campaigns

• Develop end-to-end campaign plans including objectives, target audiences, key messages, and timelines
• Launch, manage, and track campaigns across paid, owned, and earned channels
• Coordinate tasks and schedules to ensure on-time delivery
• Collaborate with internal and external stakeholders to gather requirements and ensure alignment
• Communicate campaign progress, risks, and updates clearly and proactively
• Organize campaign assets and documentation in shared systems

2) Coordinate campaign assets & ensure compliance

• Coordinate the development of campaign assets that are compelling, on-brand, and strategically aligned
• Create and communicate clear creative briefs outlining objectives, messaging, and requirements
• Work closely with creative teams and agencies to deliver high-quality assets
• Review all materials for brand consistency, legal compliance, and sustainability guidelines
• Manage feedback and approval processes efficiently

3) Monitor & report campaign performance

• Track campaign KPIs, audience engagement, and performance metrics
• Share insights to support content and campaign optimization
• Prepare clear, concise, and visually strong performance reports for stakeholders

4) Optimize campaigns using data & customer insights

• Analyze daily campaign performance and translate results into actionable optimizations
• Collaborate with data and insight teams on testing and deeper analysis
• Present insights and strategic recommendations to marketing leadership

5) Support budget & resource management

• Support invoice processing and budget tracking
• Monitor campaign spend to ensure efficient budget allocation
• Report on financial KPIs and ensure alignment with business priorities

WHO ARE YOU?

• Experience in brand, campaign, or marketing project management
• Strong organizational skills and ability to manage multiple campaigns simultaneously
• Experience working with creative teams, agencies, and multiple stakeholders
• Data-driven mindset with experience tracking KPIs and performance
• Strong communication skills in English (Dutch is a plus)
• Structured, proactive, and detail-oriented way of working
• Interest in sustainability and responsible marketing
• Passion for sport and brand building