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FRANK about tea is changing the way people consume globally, starting with world's most consumed beverage next to water, tea.
We've searched the low- and highlands of East Africa by motorcycle, looking for the best loose tea. The result is a monthly tea subscription service, customized to your preferences, with fresh and fair tea sourced from Kenya. With every FRANK subscription, we show consumers where their product comes from, who produces it and how.
--> Fresh tea straight from the source. Delivered through your letterbox.
Instead of communicating green and sustainable fairytales, FRANK about tea provides an honest account of the current condition in our supply chain.
When you know where your daily cup of tea comes from, how it is produced and by whom, fair trade or organic labels no longer matter. Transparency, however, does. By moving away from an industrialized cup of tea to pure, loose tea, consumers are directly impacting the way tea is consumed globally.
We believe, we as consumers, truly have the power to change entire industries by the way we shop. Fact is, companies only sell what we buy; the moment we all start buying fairer products, companies will adopt their products to market demand.
Our motto is: ''Forget fair trade or organic labels, let's just be damn honest about the world behind our daily products. Let's be FRANK''
Read here why we decided against adopting the Fair trade label:
Sprout - Zo wil Frank about tea de ‘Fairphone’ van de thee worden: https://www.sprout.nl/artikel/startups/zo-wil-frank-about-tea-de-‘fairphone’-van-de-thee-worden
Financieel dagblad - Abonnee op transparante thee