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A personal trainer in your pocket. Today, we are witnessing a revolution in personalized health coaching. Millions of people are starting to use popular mobile health platforms, devices and Apps. Whilst these are awesome aids and motivators in the quest to get started, we have found a great need for a more supportive and bespoke approach. We believe that if you truly want to change behavior with platforms, devices and apps, this can be reached with the interpretation and knowledge from a Personal Trainer in Your Pocket.