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Logo Björn Borg

Björn Borg

Björn Borg is a Swedish fashion brand since 1984. We make underwear and sportswear designed to make you look and feel active and attractive.
We think that being active and making a difference is far more attractive than playing it safe. It is this attitude that is the core of the Björn Borg brand. That is how we create our fashion and that is how we inspire the people who wear it.

Retail
Amsterdam, NL
Active in 12 countries
50 employees
50% men - 50% women
Average age is 32 years

Björn Borg

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Björn Borg is a Swedish fashion brand since 1984. We make underwear and sportswear designed to make you look and feel active and attractive.
We think that being active and making a difference is far more attractive than playing it safe. It is this attitude that is the core of the Björn Borg brand. That is how we create our fashion and that is how we inspire the people who wear it.

Retail
Amsterdam, NL
Active in 12 countries
50 employees
50% men - 50% women
Average age is 32 years

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Interesting to know

We want to become the no.1 sports fashion brand for people who want to feel active and attractive. And inspire people to be more thru the believe that sports can make our mind, body and soul become something more than what you are today and that anyone can become anything.
At Björn Borg we love to train, not to become…


We want to become the no.1 sports fashion brand for people who want to feel active and attractive. And inspire people to be more thru the believe that sports can make our mind, body and soul become something more than what you are today and that anyone can become anything.

At Björn Borg we love to train, not to become World champion of (whatever) but to become the best versions of ourselves. Because we don't live to train but Train To Live.

Love team BORG


We want to become the no.1 sports fashion brand for people who want to feel active and attractive. And inspire people to be more thru the believe that sports can make our mind, body and soul become something more than what you are today and that anyone can become anything.

At Björn Borg we love to train, not to become World champion of (whatever) but to become the best versions of ourselves. Because we don't live to train but Train To Live.

Love team BORG