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Our purpose is to free our 34 million customers from the fear of life's uncertainties. We’ve been providing first-class insurance, retirement health and investment products for over 300 years and we make a difference to people, businesses and communities around the world. That gives us a unique competitive advantage too – we are one of only a few composite insurers in the world.
In the UK we are the leading insurer serving one in every four households and have strong businesses in selected markets in Europe, Asia and Canada. And we’ve got big ambitions for the future.
By serving our customers well, we are building a business which is strong and sustainable, which our people are proud to work for, and which makes a positive contribution to society. Our values – care more, kill complexity, never rest and create legacy – are at the very heart of how we do business.
We’re already a globally respected brand and industry leader, but we want more. We want to transform the insurance industry so we’re shaking it up by revolutionising the way we serve our customers.
We want to offer our customers an easy-to-understand, convenient experience whenever and however they want it. That’s why we’re leading
the digital revolution in insurance. Digital allows customers to connect with us directly, giving us the opportunity to improve customer experience, increase interaction and reduce costs. It’s why we provide customers with life, general, health insurance and asset management and describe ourselves as a True Customer Composite. And it’s why we focus on the markets we know we can win – Not Everywhere.
Our values sit at the heart of our business. They’re there to guide us in everything we do – from performing in our day-to-day roles to making important business-wide decisions. Which is why we look for the kind of people who can really embrace our values. People ready to help free customers from uncertainty, and shape a better place to work while they’re at it.
At Aviva we care like crazy about our customers, each other and the communities we operate in. We look at every issue from the customer’s point of view and actively seek out and address what is wrong – treating the company’s money like our own in order to find the best solution.
At Aviva we are obsessed with making things simpler for our customers and for each other. Our employees are plain dealing and manage complexity so our customers don’t have to. And, by putting the customer front of mind from start to finish, they make the whole process a breeze.
At Aviva we are driven every single day to be edgy, think bigger and do better for our customers and each other. We think creatively, make bold decisions and challenge the status quo. And as well as celebrating our successes, we learn from our mistakes – working together through obstacles to reach our desired result.
At Aviva we strive to create a future for our customers and each other, which is every bit as bright and sustainable as others created before us. We invite every one of our people to invest in the Aviva community, make their own impact and leave things better than they found them. To make decisions they’ll be as proud of in 20 years’ time as they are today.