How WerkenbijdeEU engages future EU talent year-round with Magnet.me
WerkenbijdeEU is part of Bureau NCIF, under the Dutch Ministry of Foreign Affairs. The organization focuses on promoting careers within the EU and supports Dutch nationals who choose to pursue them. While the EU institutions handle the actual recruitment, the WerkenbijdeEU team uses Magnet.me to efficiently reach, engage, and nurture the right candidates over time, ultimately converting interest into applications for the programme.
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"Before, it was hard to keep candidates who are interested in an EU traineeship engaged during the periods in which there is no application possibility. However, Magnet.me allows us to stay in touch with these candidates and keep them informed all year long.”
Challenge | Keeping talent engaged between recruitment cycles
WerkenbijdeEU promotes selection rounds run by the European Institutions to recruit both trainees and permanent staff. One of the programmes they promote is the Blue Book traineeship, which opens for applications twice a year.
For promotion, they mainly relied on their website and LinkedIn updates to announce upcoming application windows. Outside of those windows, they had no easy way to keep in touch with potential candidates, whether someone missed the deadline, was still exploring their options, or started but didn’t finish an application. As a result, visitors who found WerkenbijdeEU at the wrong moment often left without taking any further action.
Solution | Turning interest into lasting connections
To bridge that gap, WerkenbijdeEU partnered with Magnet.me to create a talent community that enables long-term relationships with future candidates engaging with their organisation.
The goal was to make sure no potential candidate would be lost simply because they visited at the wrong time. Through Magnet.me, WerkenbijdeEU can now build their own talent community and capture candidate interest across key touchpoints, such as informational pages about the EU traineeships and other dedicated pages for specific programs. The flow on their career pages now guides visitors naturally into the community.
Once connected, candidates automatically enter a GDPR-proof talent pool, where they remain visible and reachable for future opportunities. When new positions are posted, relevant profiles are instantly matched and notified. AI-powered features like shortlisting and smart outreach make it easy for the team to follow up with candidates efficiently and more personally.
The entire experience is fully in line with WerkenbijdeEU’s visual identity, allowing them to share content, updates, and new opportunities directly with their community, keeping the organisation top of mind long before the next application window opens.
May-Anne: “Before partnering with magnet.me, our main call-to-action was: follow us on LinkedIn. Now, we can stay connected with talent who visit our site but arrive at the ‘wrong’ moment. That’s been a game changer.”
Implementation | A smooth and minimal-effort implementation
Implementation was quick and lightweight. After a kickoff with Magnet.me’s onboarding team, WerkenbijdeEU received embed codes and the setup was straightforward. Working closely with Magnet.me’s onboarding team, WerkenbijdeEU identified the best placement for the connection flow and added simple links and tracking codes. From kickoff to live integration took less than a week.
May-Anne: “I just added the links and tracking scripts myself. It took minutes. We didn’t need to involve a big tech team. Super simple.”
Results | A growing talent community turning interest into applicants
After the implementation, WerkenbijdeEU saw a rapid increase in their talent community on Magnet.me. Many potential candidates signed up to stay informed about upcoming EU traineeships, creating a growing base of engaged talent.
What used to be one-off traffic spikes during application periods has become a steady inflow of relevant talent. Visitors who previously left without taking action now join the community, turning passive website traffic into lasting connections.
This allows WerkenbijdeEU to consistently convert interest into relationships that can be nurtured over time. Connected candidates receive automatic updates when new positions open or can be contacted directly by the team, making future recruitment rounds faster and more efficient.
And all of this happens without a single recruiter, proving that even lean teams can successfully build, manage, and grow a strong talent community through Magnet.me.
May-Anne: "Before, it was hard to keep candidates who are interested in an EU traineeship engaged during the periods in which there is no application possibility. However, Magnet.me allows us to stay in touch with these candidates and keep them informed all year long.''
Why it matters
Whether recruitment happens in fixed cycles or fluctuates throughout the year, one challenge remains the same: keeping talent engaged over time. Magnet.me helps organizations like WerkenbijdeEU close that gap by turning one-time interest into ongoing engagement. For WerkenbijdeEU, that means staying connected with candidates between application rounds. For others, it means building a consistent, warm pipeline that’s ready whenever new roles arise.
By connecting talent across every touchpoint, and keeping those relationships active through relevant updates and opportunities, Magnet.me turns recruitment from a series of transactions into an ongoing, scalable process that saves time and builds stronger connections with the right people.
See how easy it can be to build lasting relationships with the right talent.
Learn how Magnet.me helps organisations like WerkenbijdeEU engage candidates year-round.
