How do I load UTMs into our tracking tool?

Magnet.me automatically adds UTM parameters when a candidate clicks Apply. These UTMs are sent to your website or ATS, but your setup needs to store and process them. If it doesn’t, you may see little traffic or few conversions in tools like Google Analytics—even though Magnet.me does register applications.

Magnet.me uses:

• utm_source = magnet.me

• utm_medium = apply

• utm_campaign = the name of the vacancy

• utm_content = the type of click or placement (for example, the vacancy page)

A few things to keep in mind:

• UTMs are only added for public visitors—not when you’re testing while logged in as a recruiter

• cookie consent or tracking settings can block UTM forwarding

• your website or ATS must be configured to recognise and store UTM parameters

Check whether your analytics or ATS setup captures UTMs correctly—this ensures applications via Magnet.me are measured properly.