Senior Business & Performance Analyst

Own the full-stack performance engine of HelloPrint. A high-impact analyst role in Rotterdam, driving strategic growth with data.

Job Description

Join HelloPrint as a Senior Business & Performance Analyst and take full ownership of the insights that fuel our strategic decisions. Based in our Rotterdam HQ, you'll operate as a hands-on analyst, strategic partner to leadership, and architect of our future business intelligence engine. This role offers high visibility, full autonomy, and the opportunity to directly impact a company on its journey to €1B revenue.

🎯 Mission of the Role

This is not your average Data Analyst job. You’ll lead the intelligence behind our business decisions, combining deep-dive analytics with strategic foresight. From marketing and unit economics to supply chain and customer experience—you’ll be the analytical backbone behind everything that moves HelloPrint forward.

💼 Key Responsibilities

1. Turn data into strategic growth

• Deliver cross-functional insights across marketing, sales, operations, supply, and customer success.
• Identify hidden performance drivers and reveal untapped growth opportunities.
• Build performance frameworks: metrics, models, and benchmarks that help us scale smarter.
• Share the insights no one asked for—but everyone needs.

2. Elevate commercial performance

• Dive deep into CAC, CLV, margin development, funnel metrics, and unit economics.
• Spot leaks and efficiency gaps across the entire value chain—from first click to last delivery.
• Enable product, assortment, and UX teams with predictive insights.
• Build analytical tools and models that influence product roadmaps and business priorities.

3. Own our BI infrastructure

• Architect and own HelloPrint’s end-to-end BI stack: dashboards, models, datasets, and schemas.
• Maintain data quality, structure, and usability—enabling self-service insights across teams.
• Collaborate with engineering on data pipelines, warehouse design, and automation.
• Use SQL and dbt to solve tactical issues independently, without needing engineers.
• Drive AI-enabled systems to enhance internal performance and agentic intelligence.

4. Be a strategic partner to leadership

• Support C-level with data-driven decision-making, scenario modelling, and business reviews.
• Enable long-term planning with accurate forecasting, dashboards and strategic insights.
• Contribute to M&A analysis and investment evaluation.
• Own and lead the Quarterly Business Review process with full analytical backing.

5. Be the heartbeat of performance at HelloPrint

• Help others see what matters: make complex things simple, actionable and impactful.
• Elevate the organisation’s analytical maturity—coaching teams to ask sharper questions.
• Drive the cultural shift towards truly data-informed decision-making.

Job Requirements

🧬 Who You Are:

• An analytical powerhouse with a commercial mindset and natural curiosity.
• Someone who thrives on turning chaos into clarity and ambiguity into structure.
• A self-starter who can independently build, scale, and own strategic projects.
• You challenge assumptions, love intellectual debates, and care deeply about impact.
• Comfortable working closely with founders, leadership and cross-functional teams.
• Experienced in SQL, BI tools (e.g. Looker, Power BI, Tableau), and working with data warehouses.
• Bonus: Experience with dbt, Python or forecasting models.

🧠 Experience We’re Looking For:

• 5–8+ years in Business Intelligence, Strategy, Commercial Analytics, or similar.
• Proven track record of influencing business outcomes with data.
• Comfortable navigating ambiguity, leading projects, and presenting to senior stakeholders.

About HelloPrint

HelloPrint is the world’s largest platform for customisable printed products. With a rapidly growing international customer base and a capital-efficient model, we empower SMBs and professionals across 13 countries to buy printed products online—fast, affordable and scalable. With our eyes on the next phase of growth—€1B in revenue—we’re expanding our strategic and analytical firepower.

• Career Growth & Development: Room to Design Yourself, opportunities grow quickly within and beyond HelloPrint.
• International Experience: Work in a diverse team of 150+ professionals from 34+ nationalities in our Rotterdam or Valencia office.
• Innovation & Impact: Shape the future of customized products in a high-growth, tech-driven company where your ideas make a real difference.
• Collaboration & Ownership: Work with experienced leaders, take initiative, and drive meaningful projects with the freedom to innovate.
• Competitive Salary & Benefits: including 24/7 access to our HelloFit gym, OneFit discount, and company-sponsored healthy meals every day.

Are You Ready to Build the Future? This isn’t a job for just anyone. We need bold thinkers, fast executors, and AI-first problem solvers. If that sounds like you, apply now. Let’s redefine an industry together.