Magnet.me  -  Het slimme netwerk waarop hbo‑ en wo‑studenten hun baan of stage vinden.

Het slimme netwerk waarop hbo‑ en wo‑studenten hun baan of stage vinden.

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Junior Media Manager

Baan GB
Geplaatst 22 mrt. 2024
Werkervaring
2 tot 3 jaar
Full-time / part-time
Full-time
Functie
Soort opleiding
Taalvereiste
Engels (Vloeiend)

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Position Summary

  • Maximize the ROI(Return on Investment) on marketing investments by planning a systematic media strategy that is linked to the business and product strategy and integrated marketing strategy.
  • Devise the optimal investment plan by setting KPIs for media investments and managing performance.

Role and Responsibilities

  • [Media strategy development] Assist in setting efficient and integrated media strategies for the target segment and effective channel mixing strategies based on the integrated marketing strategy.
  • [Media budget setting] Participate in the setting of the budget for each product and media channel based on the analysis of the minimum/maximum marketing investment budget for each region and product investment.
  • [Media execution] Participate in the execution of media programs by selecting appropriate media for target consumer or creatives and purchasing media for efficient operation of media.
  • [Media performance management] Lead to set KPIs(Key Performance Index) for gauging the impact of media activities and manage the progress of KPIs(Key Performance Index) via media post buy.

Skills and Qualifications

  • Develops professional expertise by complying with company policies and procedures
  • Works on problems of moderate scope where analyzing situations or data requires a review on various factors
  • Exercises judgment within defined procedures and practices to determine appropriate action
  • Normally receives general instructions on routine work with detailed instructions on new projects or assignments
  • Generally requires a bachelor's degree with a minimum 2 years related experience, or advanced degree without experience

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