Brand Activation Manager – H&W BeNeLux

At Mars, we believe the world we want tomorrow starts with how we do business today. That’s why within Health & Wellness, part of Mars Snacking, our ambition is bold: to become the world’s leading healthy snacking company.

We lead with purpose, win with consumers in fast-growing categories, and nurture brands that make a difference. Today, our Health & Wellness family in EMEA includes KIND and Trü Frü — two brands reshaping the way the world snacks.

Meet our brands

KIND was founded in 2004 with a simple but powerful idea: to make the world a little kinder, one snack and one act at a time. What began with a single Fruit & Nut bar has grown into a global movement for tasty, wholesome snacking — and a brand that stands for kindness, inside and out.

Trü Frü, born in the U.S. and now part of the Mars family, has taken fruit snacking to another level — think fresh fruit, hyper-chilled or hyper-dried, coated in layers of indulgent chocolate. After going viral in the U.S., U.K., and Germany (thanks to its social-first buzz and irresistible taste), Trü Frü is now launching in BeNeLux. As the founder Brian says, “Tasting Trü Frü is life-changing.”

Your Mission

As Brand Activation Manager, you’ll bring our brands to life across the BeNeLux region — inspiring consumers, driving excitement, and making sure our snacks end up in as many hands (and mouths) as possible.

You’ll lead social media and influencer activations, community engagement, and experiential campaigns — creating unmissable moments that build love, awareness, and demand for KIND and Trü Frü.

Reporting to the H&W BeNeLux Market Acceleration Lead, you’ll shape and execute an annual plan that drives growth across key channels, with creativity, agility, and a healthy dose of entrepreneurial spirit.

What are your key responsibilities?

• Bring our brands to life: Execute best-in-class activation plans across BeNeLux — from influencer campaigns to sampling and in-store experiences.
• Be social (and smart): Manage local social media channels, creating content that’s relevant, engaging, and on-trend — especially on TikTok and Instagram.
• Build communities: Nurture a passionate tribe of brand lovers through authentic, timely engagement that reflects our purpose and personality.
• Create partnerships that pop: Source and manage influencer, brand, and PR collaborations that generate buzz and drive desirability.
• Own experiences: Lead field marketing and experiential activations that get consumers talking — and tasting.
• Measure and optimize: Track campaign performance, share learnings, and constantly find ways to raise the bar.
• Manage budgets wisely: Maximize impact and ROI, ensuring every euro counts.

What are we looking for?

• 2+ years’ experience in marketing or brand activation, ideally with a degree in Marketing, Communications, or a related field.
• Strong background in digital marketing — especially social media content, paid media, and community management.
• Proven ability to identify, build, and manage influencer and brand partnerships.
• Experience with field marketing or trade marketing is a plus — you know how to drive trial and visibility in-store.
• Fluency in both Dutch and English is essential.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Ready to make your mark in Health & Wellness?
Join us and bring your energy, creativity, and passion for purpose-led brands to Mars. Because here, the future tastes good.