Retail SRA Marketing Specialist EMEA

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success:

• Runner First – We act in the best interest of the runner
• Word is Bond – We do what we say we’ll do
• Champion Heart – We give our all in everything we do
• There is no “I” in Run – We stay generous with our humanity
• Keep Moving – We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.

Your Job

Retail SRA Marketing Specialist

The Retail SRA Marketing Specialist is key to our success with our SRA retail partners. In partnership with the EMEA Sales and Marketing teams, you will develop and implement marketing deliverables and tactics to drive sales and brand awareness through the specialized wholesale SRA channel. You are instrumental in preparing marketing materials, collaborating with country Marketing teams, and connecting with our wholesale partners and distributors in the EMEA region. This role contributes to finding new solutions to expand brand and product visibility and awareness in the specialized retail channel.

Your Responsibilities

• Support the Retail Marketing Manager on every step of the planning and execution of retail tools for our seasonal SRA retail plans.
• Contribute to the development and activation of retail marketing initiatives focused on elevating sell-through and product awareness at SRA segments based on the seasonal EMEA directives.
• Work with Marketing Specialists across the EMEA Marketing team on the seasonal product and brand content creation of both digital and in-store standard assets (attract, connect, convert phases plus digital and social media content) based on the approved seasonal marketing calendar.
• Partner with country Retail Marketing specialists and Tech Reps to develop retail marketing solutions for seasonal wholesale staff training and end consumer activations.
• Identify evergreen solutions for brand awareness elevation in the SRA channel and propose to Retail Marketing Manager, EMEA; execute approved campaigns.
• Plan and monitor demand creation EMEA marketing budgets specific for SRA channel activities under the management of the Retail Marketing Manager.
• Collaborate closely with other EMEA marketing departments (Online/Social, PR, Event, Design) to ensure consistent and continuous brand messaging.
• Generate reports with local teams to report on campaign execution and possible ROI.
• Coordinate the execution of all seasonal, generic, and ad hoc POS retail marketing in EMEA.
• Support the Key Account Marketing Specialist to ensure offline and online retail channels are aligned in stories, messaging, and creative look & feel.
• Support Retail Marketing Manager EMEA in development and execution of the seasonal floor staff video shoot.
• Be the first point of contact for questions and requests from the country’s retail marketing teams.
• Manage M3 product order requests of the EMEA Marketing Team.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, business administration, or related field.
• Ideally minimum 1 year of relevant Retail Marketing Experience (brand, footwear, retail & lifestyle experience).
• Experience with marketing & communications mix in an international environment.
• Understanding and knowledge of administrative marketing (invoicing, budgeting, planning, reports).
• Good knowledge of Word, Excel, Outlook, PowerPoint.
• Able to generate new ideas and creative solutions.
• Driven & energetic, trend conscious.
• Proactive mindset and can-do attitude.
• Keen attention to detail in planning, organization, and execution of tasks.
• Flexibility to work on own initiative or within a team and cross-functional framework.
• Strong organizational and management skills: ability to multi-task, combining strategy and execution. Readiness to step in, to get the job done when needed (hands-on attitude).
• Fluency in English (absolute must); other European language skills are a plus (German, French, Italian, Dutch, and/or Spanish).
• Strong passion for the running enthusiast and practicing an active lifestyle.
• Driver’s license.
• Availability to travel to markets up to 10% of working hours.