Performance Marketing Specialist

About Us:

Wonderkind is a dynamic marketing tech SaaS scale-up, dedicated to inspiring millions to pursue their dream jobs. We are a young, fast-growing company developing greenfield software that’s disrupting the world of talent attraction.

Our product team is a mix of innovative minds, including a Product Owner, designers, product data analysts with performance marketing experience, and customer experience experts. We’re looking for a Performance Marketing Specialist to join our team and help us drive results for our partners while improving our platform.

About the Role:

As a Performance Marketing Specialist, you will be responsible for setting up and managing marketing experiments, implementing tracking solutions (pixels and CAPI) for our partners, and creating actionable performance improvements for our customers. Your work will have a direct impact on customer success and product development.

You will be working closely with the product and customer experience teams to translate performance data into clear, actionable insights that improve both our advertising efforts and the user experience on our platform.

What You'll Do:

• Set up, monitor, and optimize performance marketing experiments across Meta (click, conversion lead form, Advantage+ catalog ads), Google (click), YouTube Shorts, TikTok, and Reddit.
• Implement and manage pixel and CAPI tracking for our partners to ensure accurate data flow and performance measurement.
• Analyze campaign performance data to generate insights and outline performance improvements for customers.
• Collaborate with the product team to implement these improvements within our platform.
• Maintain a data-driven approach to identify new growth opportunities, working alongside the product data analyst.
• Communicate directly with customers to align on goals and provide performance feedback that enhances their satisfaction.
• Stay updated on the latest trends in digital marketing and advertising, and bring new ideas to the table.

Job requirements

What We're Looking For:

• 3+ years of experience in performance marketing, preferably with experience in Meta and Google Ads.
• Hands-on experience with tracking implementation (pixels, CAPI) and troubleshooting.
• Proven ability to run experiments, analyze data, and translate findings into actionable improvements.
• Self-starter with a go-getter attitude, eager to learn and expand their knowledge in a fast-paced environment.
• Strong communication skills with the ability to collaborate across teams and directly with customers.
• Experience with manual advertising on platforms such as YouTube Shorts, TikTok, and Reddit is a plus.

Why You Should Join Us:

• Work in a young, fast-growing company developing innovative software that’s reshaping the world of talent attraction.
• Gain hands-on experience with the latest cloud technologies and contribute to real-world projects.
• Hybrid work schedule (50% from our Wonder office in Amsterdam) 🖥.
• Daily provided lunch 🥖.
• Cool Friday afternoon drinks 🥂.
• Be part of an inspiring and entrepreneurial work environment 🚀.
• Opportunity to work alongside and learn from experienced professionals, fostering your professional growth and development.