-  Het slimme netwerk waarop hbo‑ en wo‑studenten hun baan of stage vinden.

Het slimme netwerk waarop hbo‑ en wo‑studenten hun baan of stage vinden.

Performance Marketing Team Lead

Geplaatst 11 dec. 2023
3 tot 5 jaar
Full-time / part-time
Soort opleiding
Engels (Vloeiend)

Je carrière begint op

Maak een profiel aan en ontvang slimme aanbevelingen op basis van je gelikete vacatures.

Who are we?

We are revolutionizing the way people buy tickets to unforgettable experiences at the best destinations all over the world. Our technology makes planning easy for thousands of travelers to find all the experiences they don't want to miss during their trip (museums, zoos, theme parks, and more), so they can book all their tickets in one place.

We are an international company committed to making culture accessible to our customers and our employees. We embed diversity, equity, and inclusion into our company fiber organically.

These values are promoted from the inside out and we strive to represent and honor differences in gender, race, religion, and sexual orientation in our company culture, our content, and our product.

Our values

  • Be accessible: Help out, communicate honestly, and be there for each other.
  • Be remarkable: Have fun, think creatively, and celebrate great moments together.
  • Skip the line: Be fast, flexible, and smart; take responsibility and push forward.

What you will do

As the Performance Marketing - Team Lead, you will be responsible for the strategy, execution & optimisation of all paid search campaigns to reach the company targets. Your goal & focus is to come up with scalable paid search automation solutions & roadmap along with running a tight ship of daily operations. This is a key role within the PPC team as in the whole organisation and is ideal for someone with strong technical, analytical skills, strong self-motivation and a desire to meet challenges and succeed.


  • Lead the PPC strategy, prioritisation, optimization, automation and innovation to support the growth and ROI targets
  • Develop & execute long term strategic initiatives together with tech & data teams
  • Responsible for the day-to-day running of the team, including triaging and prioritising incoming requests to ensure the teams deliver daily/ weekly/ monthly business goals
  • Help shape the PPC automation roadmap and lead multiple projects to support the intensive growth of PPC and the business.
  • Manage and coach a team of highly motivated PPC specialists
  • Work with various stakeholders from tech, data science and other business units on cross-departmental projects
  • Able to communicate the main levers/ initiatives to a non PPC audience
  • Attending & contributing to financial, commercial, data & analytics conversations & meetings
  • Contribute (both verbally and in writing) to strategic/ budget/ commercial discussions and updates to key stakeholders
  • Work closely with search engine platforms to ensure that best practice is implemented across all activity & features


  • Subject matter expertise – able to demonstrate this with various examples of best-in-class & advanced strategies/knowledge + associated impacts.
  • Experience in marketing automation from daily operational tasks, reports and processes, to highly advanced strategic projects ideally in a large-scale environment
  • Experience with leading a marketing team of 4-5 paid search specialists
  • Hands-on experience with managing big international multilingual paid search accounts and feed-based campaigns
  • An entrepreneurial mindset to build projects from scratch, navigate ambiguity and change, pivot from one project to the next, looking for improvements to the way things are done
  • Business awareness - able to coordinate projects and understanding needs and responsibility across multiple departments and teams with the goal of driving order growth and profitability
  • Has a data-driven mindset, strong numerical and analytical skills with the ability to turn analysis into actions
  • Excellent multitasking abilities and the ability to prioritise well in a fast paced environment
  • A highly flexible, positive and resilient attitude with the ability to be innovative and collaborate
  • Living in the Netherlands

Interesting projects we're working on

  • Complete automatic creation of campaigns based on supply readiness
  • Automatic performance optimization of campaigns including search term mining & ad copy updates
  • Availability & category based customized optimization of SEM campaigns
  • Expanding to new languages & markets with a growing supply footprint

Perks & Benefits at Tiqets

  • Energetic, international work environment
  • Bright, welcoming office located in the centre of Amsterdam
  • Tiqets learning academy: skill lab, group & individual learning
  • Annual company getaway to undisclosed location
  • Visa Sponsorship if applicable
  • Daily fresh lunch buffet provided by Join Programs
  • Sports activities: free gym, running sessions, boot-camp, football, climbing and more
  • Fun, sociable company events in and out of the office
  • 20% employee discount code to explore great museums/venues worldwide
  • Pension contribution and travel compensation
  • Mental health support through our partnership with OpenUp

Making culture more accessible!
Tiqets is an innovative ticketing platform that is revolutionising the way visitors discover, buy and use tickets for museums, shows and attractions around the world. Our team of Tiqeteers is working passionately to make culture more accessible by offering our customers the easiest way to enjoy culture & entertainment.

Actief in 8 landen
210 medewerkers
50% mannen - 50% vrouwen
Gemiddeld 30 jaar oud

Dit zeggen medewerkers

Surya Teja Gutta

Head of Consumer Traffic

Surya Teja Gutta

There’s something really nice about the Tiqets culture – everybody from day one is already very nice and welcoming. They’re proud to show you Tiqets. That’s what I find really fascinating about the people – they are so kind. It is fun to hang out with people in and outside the office.

Kim de Lumley Woodyear

Regional Manager of France

Kim de Lumley Woodyear

I cherish the moments when colleagues from our headquarters in Amsterdam visit our office in Paris. Those face-to-face interactions go a long way in building connections beyond virtual communication.