Magnet.me  -  Het slimme netwerk waarop hbo‑ en wo‑studenten hun baan of stage vinden.

Het slimme netwerk waarop hbo‑ en wo‑studenten hun baan of stage vinden.

Deze vacature is verlopen. Je kunt daarom niet meer liken of solliciteren.

European Data & Analytics Specialist

Geplaatst 24 mrt. 2024
Werkervaring
2 tot 5 jaar
Full-time / part-time
Full-time
Functie
Soort opleiding
Taalvereiste
Nederlands (Vloeiend)

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At Specialized, we believe that digital presence is key for our future and an indispensable part of the Rider Journey. As the European Data & Analytics Specialist, your focus will be on our ecommerce & customer data. You will be working closely together with the Global Analytics team, Marketing teams and Data teams to understand the behavior of our riders and give recommendations to improve the online experience of our riders. You will work across diverse data sources (GA analytics, CRM, Google Ads, etc.) to create analysis that help the ecommerce stakeholders to optimize conversion rates, better measure advertising performance and create audiences and segments (RFM analysis).

Around customer data, your main missions will be: Work with DPO around Data legislation (cookies etc.), create audiences for ad and onsite personalization and do RFM/Customer life time value analyses.

How you will make a difference

  • Work together with different teams to have a full understanding of the business.
  • Co-develop the analytics & reporting framework.
  • Monitor and follow the Ecom KPIs (revenue, conversion, NPS).
  • Effectively respond to ad-hoc report and analysis requests from the different stakeholders
  • Ensure analytics results drive rider experience and business impact and help achieve regional and global ecommerce plans.
  • Work closely with the Traffic acquisition team to better track the digital campaigns and define a contribution model.
  • Build reports and analysis including segmentation analysis, RFM and CLTV analysis. Include observations and business context to deliver meaningful insights to business leads, not just data.
  • Collaborate with Markets on Digital Commerce Analytics & Reporting process, learnings, & best practices, ensuring analytics results drive consumer experience and business impact to achieve objectives.

What you need to win

  • 2-5 years of work experience with reporting & analytics.
  • Curious and analytical thinker.
  • Strong interpersonal, organizational and communications skills.
  • Comfortable building presentations with actionable insights
  • High level of energy, passion, and enthusiasm for outdoor lifestyle in general and cycling in particular.
  • Strong organizational skills and teammate.
  • English language skills (fluent). Another European language would be an advantage.
  • Knowledge of GA is mandatory, Google Tag manager and Klaviyo is appreciated,
  • Knowledge of Excel, Tableau

You’ll be working in a passionate, dynamic, and multicultural team within an innovative and growing environment. You can look forward to a modern working space, lunch rides, social security- and many other benefits.

About Specialized

Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human powered machine into the future each and every day. We’re a team of barrier-breakers, disrupters, and problem solvers. We’re committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. Reach out – we’re here to help you build your career at Specialized.

We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply to our job postings and help us earn the position as the rider’s brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedalling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized!

Founded on the principle of performance and fueled by innovation, our focus on the rider and their needs is our constant. From seasoned pros and weekend warriors, to kids and commuters—if you ride, we’re for you. The passion we have for sharing our love of bikes with the world can be seen in those who choose to work here. Headquartered…


Founded on the principle of performance and fueled by innovation, our focus on the rider and their needs is our constant. From seasoned pros and weekend warriors, to kids and commuters—if you ride, we’re for you. The passion we have for sharing our love of bikes with the world can be seen in those who choose to work here. Headquartered in Morgan Hill, CA, the passionate and creative teammates at Specialized have designed and manufactured the world's most innovative bikes and gear since 1974.

Transport & Logistiek
's-Heerenberg
3.000 medewerkers