Digital Marketing Manager

Quicargo is one of the fastest-growing tech scale-ups in Amsterdam (Deloitte Technology Fast 50), active in transport and logistics. An innovative and intuitive platform enables users to efficiently find empty trucks to transport their goods with.

Did you know that 50% of all the trucks drive (partially) empty leading to unnecessary congestion and pollution? That's why we need your help as the industry moves forward!

With more than 20.000 users and 300 carriers, Quicargo is becoming well-known in the B2B world. This is your opportunity to work with brands such as VanMoof, BasicFit, The Good Roll and many others."

How will you change the world at Quicargo?

The mission for our Digital Marketing Manager is to generate high quality leads through our online channels. You have a passion for online marketing, marketing automation and analytics. You will be responsible for using technology to find the best leads for our personas and to create a customer journey with automated touchpoints in combination with offline touchpoints with our sales and customer success colleagues.

Your success will be measured through conversion, customer retention and customer satisfaction.

A glimpse of your daily responsibilities:

• Optimise marketing channels in order to increase the number of potential customers that register themselves.

• Develop automated campaigns to convert new customers and nurture existing customers.

• Expand content on our website, online platform and email campaigns in order to provide the right information at the right time.

• Drive the performance of our direct and paid acquisition channels to the optimal return on investment.

• Monitor marketing funnels, conversation rates and retention rates

• Develop content calendar, and supervise copywriters to help the execution.

• Build community and drive awareness for the Quicargo brand.

Do your skills and background fit our requirements?

• You hold a Bachelor or Master in a relevant field

• You are an expert in HubSpot and WordPress

• Knowledge of Elementor would be a nice to have

• You have 3+ years Digital Marketing experience, preferably in a B2B setting

• Your analytical skills are excellent

• You are a native Dutch speaker and highly proficient in English

What makes you stand out among the rest?

• You are a leader with vision who can set KPIs and flawlessly execute without losing sight of the big picture.

• You are a creative digital thinker who can put him- or herself in the shoes of our customers and deliver value through engaging content and experiences.

• You are a data-driven person who is familiar with our tech stack.

What perks can you expect?

• Attractive salary and good bonuses system;

• SAR (Stock Appreciation Rights): We consider our core team as company owners, so you will get SAR worth tens - hundreds thousands EUR, upon Exit event;

• Personal growth and challenging work with endless possibilities;

• 25 holidays days and + 25 days working from abroad;

• Flexible work days - We encourage our team to work together at our vibrant office as much as possible but also giving our team the flexibility to work from home two days a week;

• An informal working environment with innovative colleagues;

• Work Agile, so new ideas come to life faster;

• Highly discounted gym membership and regular team building activities;

• Office HQ in Amsterdam is based in B. Amsterdam, which provides a range of other benefits which you can make use of;

• Working with a state-of-the-art software toolkit including Google Analytics, Google Data Studio, Google Search Console, Google Adwords, SemRush, Hubspot, Amplitude, LinkedIn Ads, Facebook Ads, WordPress, Elementor, Gravity Forms, WPML