As our new Paid Search Specialist, you're an integral part of our internal ‘paid media center of excellence’ to drive sustained growth and improving commercial returns to The Social Hub. This role will focus primarily on our paid search channels – Google Ads & Microsoft Ads and will work with Growth Marketing Managers to support campaigns across the marketing funnel against defined and measurable KPIs as well as help to drive our direct web booking share. This role will also work closely with our wider marketing team (e.g. analytics, creative, inbound) to coordinate strategies across paid & organic search channels.
This role sits within the Digital Hub team and more specifically within the Performance Marketing team. This team works alongside our other Global Marketing functions in order to synchronize performance across our entire marketing funnel. The Digital Hub's purpose is to enable The Social Hub organization (on both sides global and central) to be more customer-centric and take data and ROI-driven decisions. By creating a digital hub, the purpose is to enable a lean central team, to operate most effectively and be more agile to respond to market opportunities.
Redefining hybrid hospitality since 2012, TSH sets standards on a global scale. Offering a community-driven, socially inspired hotel concept with student accommodation, as well as long and short hotel-stay options, eat & drink, gym and rooftop bar facilities, and coworking for every demographic, the company’s success is unprecedented. With 16 hotels in 6 countries and plans to open at least 3 more locations each year until 2026, TSH is a fun, creative, and inspiring environment where everyone can work, stay, learn and play. Thanks to an exceptional international team of changemakers, our one goal is to make society a better place for everyone.
Inside the COCO Team, the digital Hub team has been created to break down silos and to bring closer digital functions to key The Social Hub Commercial business areas. The digital strategy and projects plan will support performance objectives, best-in-class innovative experience, locally empowered operations, and an ever-growing TSH community.
What We Offer:
Where people come together, committed to providing the best space, experience and coworking space for our community and even more so, the people who work for TSH. With everything from mental health support to leadership training and more, we are there to help you grow as much as we do as a company. We promote a workplace where society comes together to do better and we do this no matter the age, gender, sexual orientation, ethnicity, and national origin. Your fascinating characteristics is what make us different, so come as you are. .
The Social Hub is much more than a hotel. In our boundary-blurring spaces we bring together a new generation of bold change-makers to connect, learn, stay, work, and play. Creating memorable experiences for our community of hotel guests, students, creatives, enterprising minds and anyone in between.