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Paid Search Specialist

Geplaatst 13 nov. 2022
4 tot 7 jaar
Full-time / part-time
Soort opleiding
Engels (Vloeiend)

Ontvang aanbevelingen op basis van je profiel en vind de vacatures die bij je passen.

Al 300.000+ studenten en starters hebben een profiel.

Your Mission Should You Choose To Accept It…

As our new Paid Search Specialist, you're an integral part of our internal ‘paid media center of excellence’ to drive sustained growth and improving commercial returns to The Social Hub. This role will focus primarily on our paid search channels – Google Ads & Microsoft Ads and will work with Growth Marketing Managers to support campaigns across the marketing funnel against defined and measurable KPIs as well as help to drive our direct web booking share. This role will also work closely with our wider marketing team (e.g. analytics, creative, inbound) to coordinate strategies across paid & organic search channels.

This role sits within the Digital Hub team and more specifically within the Performance Marketing team. This team works alongside our other Global Marketing functions in order to synchronize performance across our entire marketing funnel. The Digital Hub's purpose is to enable The Social Hub organization (on both sides global and central) to be more customer-centric and take data and ROI-driven decisions. By creating a digital hub, the purpose is to enable a lean central team, to operate most effectively and be more agile to respond to market opportunities.

In Case You Don’t Know Who, We Are (ahem)

Redefining hybrid hospitality since 2012, TSH sets standards on a global scale. Offering a community-driven, socially inspired hotel concept with student accommodation, as well as long and short hotel-stay options, eat & drink, gym and rooftop bar facilities, and coworking for every demographic, the company’s success is unprecedented. With 16 hotels in 6 countries and plans to open at least 3 more locations each year until 2026, TSH is a fun, creative, and inspiring environment where everyone can work, stay, learn and play. Thanks to an exceptional international team of changemakers, our one goal is to make society a better place for everyone.

Inside the COCO Team, the digital Hub team has been created to break down silos and to bring closer digital functions to key The Social Hub Commercial business areas. The digital strategy and projects plan will support performance objectives, best-in-class innovative experience, locally empowered operations, and an ever-growing TSH community.

What You’ll Do:

  • Be a hands-on expert on paid search channels with the ability to manage and grow search accounts, apply best practice principles, and leverage any latest paid search trends & techniques
  • Work to clearly defined goals and KPIs to track, measure, and improve performance over time
  • Work with the wider Performance Marketing team to synergize paid search channels with a wider paid media strategy and coordinate paid & organic search strategy
  • Leverage other channels/tooling within the Google platform where applicable (e.g. Google Analytics, Google Search Console, GTM, SEMrush, ahrefs)
  • Have a strong grasp of data management & marketing analytics principles (e.g. data analysis, dashboarding, feed-based campaign management, Google Ads scripts, Looker Studio, Excel)
  • Support campaigns where applicable and look at a full marketing funnel approach from awareness to remarketing
  • Own and manage reporting for the platform and provide ongoing insights and recommendations
  • Understand how to leverage automated campaigns & levers within the platform (e.g. bid strategy management, keyword research, account structure, experimentation, etc.)
  • Provide ongoing reporting and insights to the business around paid media performance and how we can improve further
  • Employ an agile and structured experimentation mindset to continuously learn & improve on paid search tactics e.g. running A/B tests, incrementality tests
  • Have strong budget management and budget pacing skills

Who You Are:

  • You have a Bachelor's or Masters Degree or equivalent in Business, Marketing, or Communications related field
  • You have 4+ years of hands-on experience in managing global paid search accounts & large budgets
  • You have excellent knowledge of Google Ads & Microsoft Ads platforms (including Google Ads Editor and Microsoft Ads Editor)
  • You have a good understanding of broader digital marketing channels and a strong knowledge of digital industry market trends and opportunities
  • You are fluent in English (other languages are a plus)
  • You have a strong analytics mindset and experience including Google Analytics, Looker Studio, Excel, attribution tools, and modeling
  • You are eligible to work in the Netherlands
  • You have a collaborative mindset built around a common purpose and strategy and you continuously seek to improve through ongoing optimization and test & learn
  • You have great foresight into the challenges and opportunities the future will bring
  • You find actionable insight from data and use it to revise the strategy
  • You can deploy structure and organization to ensure things get done well and at a pace

What We Offer:

  • The opportunity to work at a dynamic, young, international organization and an industry leader in our field
  • The chance to learn and grow in your role, with potential for growth within the company
  • Access to TSH facilities, including our awesome staff canteen and gym
  • Cool events, fun colleagues, and a vibrant work environment
  • A competitive salary package

Where people come together, committed to providing the best space, experience and coworking space for our community and even more so, the people who work for TSH. With everything from mental health support to leadership training and more, we are there to help you grow as much as we do as a company. We promote a workplace where society comes together to do better and we do this no matter the age, gender, sexual orientation, ethnicity, and national origin. Your fascinating characteristics is what make us different, so come as you are. .

The Social Hub is much more than a hotel. In our boundary-blurring spaces we bring together a new generation of bold change-makers to connect, learn, stay, work, and play. Creating memorable experiences for our community of hotel guests, students, creatives, enterprising minds and anyone in between.

Actief in 6 landen
850 medewerkers
40% mannen - 60% vrouwen
Gemiddeld 31 jaar oud