Ontvang aanbevelingen op basis van je profiel en word benaderd door bedrijven.

Shopper Marketing Manager

Geplaatst 13 nov. 2022
Delen:
Werkervaring
5 tot 7 jaar
Full-time / part-time
Full-time
Functie
Soort opleiding
Taalvereiste
Engels (Vloeiend)

Ontvang aanbevelingen op basis van je profiel en vind de vacatures die bij je passen.

Al 300.000+ studenten en starters hebben een profiel.

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness.

Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.

Whether you’re involved in launching an upbeat and innovative campaign, developing fresh and exciting products, tapping into a new generation of consumers or delving into the insights that spark the next big idea, there are a huge variety of projects and roles on offer. But all our positions demand the same levels of resilience, critical thinking and creativity that drives growth and does justice to the quality of our brands.

About the Role

Winning at the point of purchase with customers is fundamental for business growth as retailers and wholesalers settle how our categories and brands are presented to consumers and shoppers. Shoppers increasingly buy from a repertoire of brands and the vast majority of decision making happens at the point of purchase, hence our ability to influence this is critical to business growth. The efficiency of our shopper marketing is therefore fundamental and will focus on driving recruitment and/or premiumization across the different shopper missions and sub channels.

Responsibilities include:

  • Lead the creative development of integrated shopper marketing programmes designed to drive effective and efficient shopper conversion at the point of purchase.
  • Ensure shopper marketing programmes are developed through the lens of the priority channels (grocery, convenience, discounters, ecommerce, B2B, managed retail on trade, independent on trade) and there is consistency in the deployment of key brand assets to build and access memory structures.
  • Lead the briefing and management of agencies to ensure all tools are delivered on time in full in compliance with customer requirements.
  • Ensure robust M&E is in place, to develop comprehensive understanding of behaviour change and corresponding drivers of financial performance.
  • Build partnerships with the Customer Activation teams to ensure their needs are being fully met and programmes can be easily tailored to meet specific customer needs.
  • Collaborate cross functionally to ensure creative asset development requirements are delivered and work is developed in line with brand strategy and creative guidelines.

About You

  • 5+ years of relevant marketing/commercial experience
  • Strong commercial & numerical foresight with attention to detail
  • Existing capability to build relationships/partnerships with internal & external partners
  • Successful management of senior partners, resulting in strong & positive outcomes
  • Holistic abilities across various marketing growth drivers as well as a track record of delivering transformational business results

Our Offer

  • An inclusive company culture that puts employees and their development first
  • A competitive salary with bonus and many benefits that suit your lifestyle
  • An industry leading parental leave policy
  • …and of course, THE best colleagues!

Probably you are quite familiar with one or more of our well known brands such as Smirnoff or Johnnie Walker. But do you also know Diageo, the multinational company behind these worldwide trademarks? We are the world's leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer.
With our global vision and local marketing...


Probably you are quite familiar with one or more of our well known brands such as Smirnoff or Johnnie Walker. But do you also know Diageo, the multinational company behind these worldwide trademarks? We are the world's leading premium drinks business with an outstanding collection of international brands across spirits, wine and beer.

With our global vision and local marketing focus, we bring to consumers an outstanding collection of beverage alcohol brands across spirits, wine and beer categories; some of which include: Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Cuervo, Tanqueray and Beaulieu Vineyard and Sterling Vineyard wines. We are a global company trading in over 180 countries around the world, listed both on the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) The word Diageo comes from the Latin for day (dia) and the Greek for world (geo). We take this to mean every day, everywhere, people are enjoying our brands. We are actively looking to promote Diageo as a great place to work and display the possibilities we are offering to talented students. Therefore we look for a number of interns for different marketing channels to gain relevant working experience. Below you will find an overview of all current job/internship vacancies we have in marketing. Be aware that we have internships available year round! If you are interested in joining one of our award winning marketing teams we look forward to your application. For video impressions of a typical Diageo marketing campaign and our Amsterdam office press here.

FMCG
Amsterdam
33.000 medewerkers