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Marketing Manager New Products
We have an unique opportunity for an experienced and pragmatic Marketing Manager New Products, with high level of autonomy. Wolters Kluwer works on next generation expert solutions for the legal and tax market. As key single point of contact you will partner with the commercial management team to define, create, and execute programs related to these next generation Wolters Kluwer solutions.
This is a Benelux function, where you will work on the portfolio strategy with two main components: further role out of InView Legal, already launched in the Dutch market but still new launches to come related to this product. And you will work on InView Tax, product launch beginning 2022 in the Netherlands. End of 2022 you will prepare the roll out of both products in the Belgium market.
Additionally, you will be part of the cross-functional team with product, pricing, sales, customer service, Customer Intelligence, and campaign marketing experts to drive the analysis, alignment, action planning and execution to ensure success. You will work in close collaboration with the Pricing Manager and report to the Marketing Manager, who are both members of the Marketing Management Team.
Responsibilities for a Marketing Manager New Products
As a Marketing Manager New Products you will play an integral role in translating cross-functional input and analysis, market and technology trends, and competitive intelligence into execution. You will work across all teams in Wolters Kluwer including Sales, Customer Service, Telesales, Marketing, and Product and order to cash operations. You will co-develop and define recommendations in line with the product roadmap including, sales plays and propositions.
There are four main activities that fall under the responsibility of the Marketing Manager New Products:
1. Opportunity Identification & Prioritization
By performing share of wallet analysis for upsell, cross sell, and new customer acquisition by size and segment, and making recommendations to sales about which opportunities to focus on and how best to capture them.
2. Orchestrating the Sales Plays to Capture the Prioritized Opportunities
Identifying the responsibilities of sales, marketing, and/or services in each of the sales plays according to segment, or industry and supporting those functions with the right guidance and sales assets to facilitate pursuing these opportunities.
3. Identify the Top Sales Blockers and Drive Their Resolution
Prioritizing the key sales blockers by opportunity size and collaborating with the Product teams and other functions to resolve them at speed. Such blockers could include things such as product features, pricing and packaging, sales, etc.
4. Monitoring Results & Driving Corrective Action
Identifying performance gap and analyzing the root causes of them, such as pipeline gaps, readiness gaps, product usage, onboarding, market awareness gaps, or weak competitive positioning; and driving plans and actions for addressing those root causes.
Qualifications for a Marketing Manager New Products
We offer
We are a fast growing, financially healthy and listed organization. You will be part of a diverse, global workforce and join the team. We offer a competitive salary and with a fulltime job of 36 hours a week, a good work life balance. Furthermore, a laptop, smartphone, generous contribution to your pension, outstanding international career opportunities and a commitment to invest in your personal development are also part of the package.
Wolters Kluwer is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
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