Ontvang aanbevelingen op basis van je profiel en word benaderd door bedrijven.

Content Marketing Manager

Geplaatst 16 sep. 2022
Delen:
Werkervaring
2 tot 4 jaar
Full-time / part-time
Full-time
Functie
Salaris
£ 32.000 per jaar
Soort opleiding
Taalvereiste
Engels (Vloeiend)

Ontvang aanbevelingen op basis van je profiel en vind de vacatures die bij je passen.

Al 300.000+ studenten en starters hebben een profiel.

Here at Serco we’re looking for a Content Marketing Manager to join the team and to take a strategic, customer centric marketing approach, focused on creating and distributing valuable, relevant, and consistent value add content to attract and retain clearly defined audiences - and, ultimately, to drive profitable customer action.

You will be accountable for all content marketing initiatives to drive traffic and engagement, to deliver marketing leads and support customer retention

You will be a highly analytical thinker with authoring skills and an audience-first mindset.

As part of this you will:

  • Create content for all Leisure websites and all customer operational comms, working closely with the membership management team
  • Balance business objectives, stakeholder demands, and trending topics with customer expectations to deliver an impactful and meaningful message
  • Editor requirements include basic SEO understanding, content categorisation and structure, content development, classification and measurement
  • Develop editorial governance so content is consistent with our brand voice, style and tone
  • Build close working relationships with wider Leisure and Citizen Services marketing teams, to create a content strategy that is integrated with/complementary to defined Leisure and Citizen Services marketing strategies

What you’ll need to do the role

  • Excellent communication skills both written and verbal, with the ability to articulate complex analysis and insights in a simple and engaging way that elicits action
  • Advanced copywriting skills - you'll need to develop, write, and produce premium content
  • Proficiency with Google and Social Media Analytics
  • Ability to keep things simple and turn complex ideas into easily understood content
  • Ability to come up with fresh and appealing ideas and formats for content that reinforces the brand
  • Evidence of building an audience or subscriber base
  • Competent in using SEO best practices to write creative copy that includes effective keyword placement
  • Experience with social media engagement strategies and best practices, for LinkedIn and Twitter
  • Ideally working as a Content Marketing Manager or similar

What we offer

  • Pension – 6%
  • Bike4Work scheme
  • Employee Assistance Programme
  • Serco Benefits package

The services we provide are often of critical importance to the communities and nations we serve.
Providing public services is one of the most satisfying and rewarding careers you can have. You have an ability to make a real positive difference to people’s lives and to the safety and security of your community and country. Serco operates in five sectors of...


The services we provide are often of critical importance to the communities and nations we serve.

Providing public services is one of the most satisfying and rewarding careers you can have. You have an ability to make a real positive difference to people’s lives and to the safety and security of your community and country. Serco operates in five sectors of public-service provision: Health, Transport, Justice & Immigration, Defence and Citizens Services. Sometimes we are supporting people at troubled times in their lives, be they unemployed, refugees fleeing persecution, or in prison. In other parts of our business we are running some of the most advanced train services in the world, delivering essential support to armed forces, keeping hospitals safe and running 24x7, and providing environmental services.

Serco is a business where people and values matter. We have a strong public service ethos, and we employ people who want to make a positive difference to other people’s lives. We operate in North America, UK, Europe, Middle East, Hong Kong, Australia and New Zealand, and we encourage people to develop their careers moving both between different businesses and countries.

And as a business which delivers “front-line” public services, employing tens of thousands of people, we are constantly developing and promoting people; our need for skilled leaders is insatiable, and few companies can offer as many opportunities for people to grow their careers.

We are looking for people to join Serco who share our desire to make a positive difference, the confidence to work as part of a team, the insight to spot the opportunity to do things better, and, importantly, the ability to take the initiative and put great ideas into practice wherever they are needed.

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