Magnet.me  -  Het slimme netwerk waarop hbo‑ en wo‑studenten hun baan of stage vinden.

Het slimme netwerk waarop hbo‑ en wo‑studenten hun baan of stage vinden.

Deze vacature is verlopen. Je kunt daarom niet meer liken of solliciteren.

Field Marketing Manager

Geplaatst 24 mrt. 2024
Werkervaring
5 tot 7 jaar
Full-time / part-time
Full-time
Functie
Soort opleiding
Taalvereisten
Engels (Vloeiend)
Nederlands (Vloeiend)

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The Field Marketing Manager – ESI is accountable to support sales revenue growth across Northern European countries with a focus on NL countries thru a well-balanced global/regional marketing plan with a specific focus on acquiring new logos and increasing market share.

He/She will act as the top marketing advisor for NE Sales Executives and the General Managers ensuring that the marketing plan will support the country business objectives as well as the ESI key business drivers.

He/She will have a direct responsibility and will be focused on Outbound Lead Generation and sales activation around core initiatives for the NE market, in coordination with the ESI marketing operations team.

The role reports to the Director Growth&Field Marketing.

KEY RESPONSIBILITIES:

  • Market Sensing (competitive landscape, distinctive competence, market problems)
  • Understand the target market — by persona, by segment, by geography
  • Identify key competitor strategies and ensure that ADP has a compelling and differentiated position in the market
  • Create marketing plan aligned to ESI central strategy as well as to local country needs.
  • Drive integrated marketing campaign that delivers growth — leveraging ESI and Global tools and resources and/or creating something from scratch which speaks directly to the target market as needed.
  • Partner with Sales, Enablement and Country Management to create a shared sense of ownership, a joint calendar of activity and metrics by which we measure success.
  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional, and local programs
  • Play active role in marketing communication.
  • Partner with regional product marketing to develop tools, programs in a box, training and content to successfully highlight local products in the marketing mix
  • Partner with the ESI public relations team, and NE PR vendor to support relevant stories, coverage, and brand building in the local market
  • Manage the Budget allocated for Growth Initiatives and drive the best allocation for digital budget.
  • Forecast, measure, analyse, report on impact and ROI of programs
  • Evaluate, select, and manage local physical/virtual event-related vendors that contribute to local demand creation programs.
  • Partner with ADP marketing operations teams and ESI vendors to support outcomes across digital, web (SEM), eDM marketing, contributing the content and expertise to enhance ROI
  • Develop and implement (with sales) target account strategies to support account-based selling
  • Marketing content: localize global marketing assets by adding appropriate localisation, develop case study for reference clients, sales collaterals, selling tools.

SKILLS AND KNOWLEDGE:

  • Extensive Knowledge of the payroll and HCM market categories an advantage
  • In-depth knowledge of sales and marketing practices
  • Strong strategic thinking and executional skills, and the ability to generate credibility with and respect from participants at all levels
  • Outstanding communication skills, both written and verbal, and ability to negotiate and influence senior stakeholders inside and outside of the company (e.g. vendor and agency negotiations & management)
  • Proven track record of managing multiple projects on tight deadlines timeframes and driving meaningful results (top-line and/or bottom-line) for the company
  • International business experience is a definite plus. Exposure to working in large, global organizations
  • Result oriented, proactive and spirit of initiative
  • Accuracy and attention to detail
  • Excellent Teamwork skills
  • Positive self-motivating attitude and driven to make an impact
  • Technologies to use: Salesforce.com (SFDC); Eloqua; Excel; PowerPoint; analytics and workflow software; ON24 webinar platform; 3rd party virtual event platforms

LEADERSHIP EXPECTATION:

  • Business Leadership: Creates and articulates a vision and inspires others to action. (Strategy and Planning- Results Accountability – Financial Management)
  • People Leadership: Focuses on Impactful Communication, Talent Building and Relationship Building to develop internal and external relationships required for success.
  • Market Leadership: Drives a performance-based culture that engages associates to achieve excellence (Client focus – Outside in Perspective — Bias for grow).

EDUCATION AND EXPERIENCE:

  • Fluent Dutch and English written and spoken capability
  • 5-8 years B2B marketing experience, with a proven track record of sizeable new business wins. HR and payroll software experience desirable but not essential
  • Management experience of multiple related teams, budget management experience.
  • Bachelor’s degree or equivalent in marketing, journalism or communications
  • Excellent analytical, communication skills in matrix organization
  • Presentation skills/strong organization skills and result oriented
  • Agile / adaptable approach to manage changing market conditions

We’re designing a better way to work, so you can achieve what you’re working for. Consistently named one of the ‘Most Admired Companies’ by FORTUNE® Magazine, and recognized by DiversityInc® as one of the ‘Top 50 Companies for Diversity,’ ADP works with more than 740,000 organizations across the globe to help their people work smarter, embrace new challenges, and unleash their talent. “Always Designing for People” means we’re creating platforms that will transform how great work gets done, so together we can unlock a world of opportunity.

At ADP, we believe that diversity fuels innovation. ADP is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, or protected veteran status. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

1,4 miljoen werknemers in Nederland krijgen iedere maand hun loonstrook van ADP Nederland BV.
ADP biedt al meer dan vijftig jaar kennis en innovatieve oplossingen voor HR, payroll en excasso voor elk type organisatie. Anno 2013 is het bedrijf met een omzet van 95 miljoen euro één van de grootste spelers in zijn sector.

Staffing
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