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Regional Search & Content Lead

Geplaatst 5 aug. 2022
2 tot 5 jaar
Full-time / part-time
Soort opleiding
Engels (Vloeiend)

Ontvang aanbevelingen op basis van je profiel en vind de vacatures die bij je passen.

Al 300.000+ studenten en young professionals hebben een profiel.

Reporting into the SDL DIrector, the Search & Content Manager is responsible to define/design/deliver the Food search & content strategy, playing a critical role in delivering the e-comm channel growth targets & delivering the IVCP ambition for e-comm channel expansion. The search & content manager must define what is required to win in the channel on search & content – including developing an expert understanding of how to win in these areas in the European customer landscape, design the plans accordingly & deliver these both through direct & indirect execution responsibilities. The role has regional scope & total e-comm channel scope, with the clear priorities being (i) UK omni (ii) UK pure play (iii) Regional pure play (iv) France/Germany.

What are we looking for?

  • Digital experience essential & must span the areas of: UK omni channel & UK pure play experience, previous search experience & level of expertise on both search & the total channel

What will be your key responsibilities?


  • Define what is required to win on paid search in (i) UK omni (ii) UK pure play (iii) Regional pure play (Amazon)
  • Develop our paid search strategy and roadmap to improve Mars share of search with top UK customers and maximize ROI
  • Build a clear contact strategy with key retailers to understand customer search algorithms & enable SEO
  • Design the required annual execution plan to win search in the key retailers
  • Manage strategic partner omni channel & pure play customers both directly and through sales team in UK to execute defined onsite paid search plan (top 5 omni, Ocado, Amazon)
  • Deliver this directly through ownership of search strategy execution for key customers, and indirect execution through sales where applicable for smaller customers
  • Work with Mars IS and/ or external agencies to ensure the right capability & tools are in place to deliver this Search Strategy
  • Lead, inspire and motivate the organization behind this Search Strategy
  • Lead third party relationships where required (customers, agencies etc.) to execute the plan
  • Provide the sales teams with data-based search performance insights, continuously align on business priorities and how these translate to search actions & plan delivery
  • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum short-term ROI and structurally improve long term account performance
  • The role is wholly accountable for securing internal alignment to the required budgets to enable a winning plan. Associate fully owns management & execution of digital budget & plan. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Scale through learning sharing, associate coaching & play books to France/Germany

Search analysis & measurement:

  • Work with the Digital Analysts and agencies to track, report, and analyze digital shelf analytics for natural and paid search
  • Provide periodic insights into our performance and how we are continuously evolving our SEO/SEM plans in line with industry trends and retailer search engines
  • Research and analyze competitor search performance, strategy and activities
  • Define search analysis requirements and work with global teams to build required functionality / views in the PIE digital analytics environment


  • Own the definition of perfect content within PDS, following this definition, ensure 100% portfolio compliance & execution, including ongoing tracking & adherence, to deliver 100% PDS content score across all customers
  • Own the Dcom Content Blueprint, manage the Brandbank relationship and support Salsify integration to drive content execution in market.
  • This will require strong collaboration with marketing to define process & execution RACI, given the cross functional ownership required to execute
  • Benchmark vs. competition & ensure continuous evolution of standards to deliver best in class content for Mars portfolio
  • Work with the CDM’s & PDS managers optimising copy, taxonomy and product pages
  • Lead the agency relationships to drive natural search plans and delivery through content
  • Building our capability in creating a keyword library and continuously updating this with keyword discovery, expansion and optimisation

What can you expect from Mars?

  • Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love.

10.000 medewerkers