Are you crazy about online marketing and e-commerce in the broadest sense of the word, do you like to work data-driven and do you like vacations? Then you might be the e-commerce marketer we are looking for! As an e-commerce marketer you will work on improving the marketing results in the business unit of Eliza was here & Specialties. This business unit (department) is one of the three business units within Sunweb Group, next to the Sunweb Sun and Sunweb Ski. You get to work with our beloved brands Eliza was here, GOGO and Primavera.
You are the multi-talent who loves variety and is involved in the e-commerce performance. As a key player within our team you share your insights of Google Analytics and the website on a daily basis with the online advertising specialist and website manager. Through these insights you give advise about where to optimise the online channels and how to improve on our strategy. This position gives you the opportunity to innovate and start new initiatives independently. Based on your experience and data insights from Google Analytics, Power BI dashboards and A-B test results, you will actively seek opportunities to acquire and retain customers and to improve the conversion rate.
You are up to date on the daily performance of the marketing activities and achieve the desired results by building a strong and efficient e-commerce presence. The insights and performance statistics ensure that you continuously optimize the channel mix and present the brand optimally on the different touchpoints within our customer journey on mobile, desktop, and app. To enhance results and uncover areas for improvement, you will base changes on your analysis of the market trends, bookings flow per destination/accommodation, golden dates, and other relevant data.
On a daily basis you:
What skills will bring you to the top?
We value proactive colleagues who challenge the status quo and who are eager to learn by experimenting and sharing knowledge. Customer-first mindset, continuous learning and improving yourself, are some of the aspects to be successful, together with collaborating with different teams.
Furthermore you have:
Let us introduce Sunweb Group
Sunweb Group is a fast-growing online travel company that aims to become the leading digital holiday expert. Our colleagues, in different hubs around Europe, are self-driven and entrepreneurial people who strive for the best customer experience while having fun.
Why join our journey?
Working for Sunweb Group means...
(based on a fulltime Dutch contract)
Sunweb Group is one of the leading travel groups in Europe. It is the driving force behind numerous brands operating within seven international markets.