Ontvang aanbevelingen op basis van je profiel en word benaderd door bedrijven.

Digital Marketing SEO Representative

Baan Thuiswerken
Geplaatst 2 aug. 2022
Delen:
Werkervaring
2 tot 5 jaar
Full-time / part-time
Full-time
Functie
Soort opleiding
Taalvereiste
Engels (Vloeiend)

Ontvang aanbevelingen op basis van je profiel en vind de vacatures die bij je passen.

Al 300.000+ studenten en young professionals hebben een profiel.

Role Description

The Digital Marketing Team is responsible for management of digital strategy on all projects (regardless of scope). This requires a keen awareness of the overall project scope, purpose, and alignment to the business strategy. Team members must work together and collaborate as roles are interdependent– while practicing excellence in their individual area of expertise – to integrate each part of a plan for overall successful execution. While each representative has day-to-day responsibilities that vary, each team member is responsible for ensuring processes are being followed and including digital marketing best practices that span the entire scope of the project. The goal is to enhance the business’s digital strategy aligned with the forward vision for the organization.

This position is a Content SEO specialist position who will collaborate closely with the SEO enterprise lead.

Responsibilities

  • Implement and optimize existing keyword strategy
  • Perform B2B keyword research
  • Perform content audits to provide SEO insights, increase results in SERPS and increase online visibility
  • Perform competitor analysis and content gap analysis to optimize existing or new content on our websites
  • Monitor SEO KPIs to understand where optimization is needed
  • Optimize tags on our websites (Meta tags, Alt tags, etc) - Experience in A/B testing is a plus
  • Guide content writers on content optimization for our YouTube channel
  • Report website performance to MarCom representatives quarterly and annually
  • Ensure all content adheres to SEO best practices
  • Stay current on latest search industry trends, SEO best practices and the latest algorithmic updates, and align current and future projects with those developments.
  • Research and understand the needs of target audiences, through online searches, reviews of existing research, interviews with subject matter experts to transform objectives into actionable copy
  • Suggest & implement internal linking

Education and Experience

  • 2-5 years’ SEO experience required
  • Bachelor’s in Communications, Digital Marketing, or related field
  • General knowledge of SEO best practices, E-A-T and keyword research
  • Knowledge with SEO tools such as SEMRush to analyze content performance is a plus
  • Adobe platform certifications a plus
  • Knowledge of HTML, DHTML and JavaScript programming a plus
  • Excellent communication skills, both written and oral
  • Excellent organizational skills
  • Ability to grasp complex business processes and organizational dynamics
  • Ability to make decisions and seek consensus
  • Service oriented; a demonstrated team player
  • Certified in Adobe Experience Manager platform
  • Knowledge with enterprise SEO tools (Botify, Conductor, etc)
  • Fluent in a second language is a plus (German, Italian, Portuguese or Spanish

We are a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, we work with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability.

Chemie
Rotterdam
14.500 medewerkers