We’re proud (and excited!) to be transforming the global communications landscape through our Omnichannel Platform-as-a-Service (OPaaS).
Account-Based Marketing (ABM) Specialist | Remotely from EMEA
We are looking for an expert ABM thinker and builder.
The ideal candidate is someone who has a past track record in successfully executing Enterprise B2B Marketing programs or Account-Based Marketing (ABM) programs, transforming the go-to-market strategy to an Enterprise ABM approach.
What You’ll Do
- Plan, organize and execute programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts.
- Create marketing plans for targeted sales accounts and contacts.
- Evaluate vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services.
- Communicate and educate the sales team regarding new and planned marketing activities including global, regional, and local programs
- Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
- Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media
- Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
- Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
- Understanding how to combine and connect all necessary campaign data to segment and manage key targeted accounts.
- Enable Sales teams with real-time prompts when accounts are most engaged to take immediate action
- Establish an account base and multi-channel reporting framework to track how the various programs/campaigns are performing.
What you’ll bring
- Minimum of 2-4 year’s experience in a high-tech B2B demand generation, ABM, or field marketing role.
- Bachelor's degree in Marketing, Business, or comparable education/experience.
- Best in class marketing, demand generation, and channel experience with a B2B hi-tech company.
- Attention to detail and discipline to follow established policies and processes.
- Proven track record with account-based marketing programs and large account selling teams
- Experience building, launching, and reporting on campaigns.
- Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns.
- Experience defining joint go-to-market strategies between Sales, Product, and Marketing.
- Experience managing ABM solutions to track intent and orchestrate campaigns.
- Understanding of data providers to find account and contact data that match our ICP.
#LI-ML1 #LI-REMOTE
What You’ll Gain
- Work from anywhere
- Generous stock options for all Birds
- WFH set-up budget
- State-of-the-art work gear
- Learn from hundreds of the best minds in the business
- Collaborate with diverse colleagues from over 55 countries (and counting)