Magnet.me  -  Het slimme netwerk waarop hbo‑ en wo‑studenten hun baan of stage vinden.

Het slimme netwerk waarop hbo‑ en wo‑studenten hun baan of stage vinden.

Deze vacature is verlopen. Je kunt daarom niet meer liken of solliciteren.

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Account-Based Marketing Specialist

Geplaatst 21 mrt. 2024
Werkervaring
2 tot 4 jaar
Full-time / part-time
Full-time
Functie
Soort opleiding
Taalvereiste
Nederlands (Vloeiend)

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We’re proud (and excited!) to be transforming the global communications landscape through our Omnichannel Platform-as-a-Service (OPaaS).

Account-Based Marketing (ABM) Specialist | Remotely from EMEA

We are looking for an expert ABM thinker and builder.

The ideal candidate is someone who has a past track record in successfully executing Enterprise B2B Marketing programs or Account-Based Marketing (ABM) programs, transforming the go-to-market strategy to an Enterprise ABM approach.

What You’ll Do

  • Plan, organize and execute programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts.
  • Create marketing plans for targeted sales accounts and contacts.
  • Evaluate vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services.
  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional, and local programs
  • Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
  • Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media
  • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
  • Understanding how to combine and connect all necessary campaign data to segment and manage key targeted accounts.
  • Enable Sales teams with real-time prompts when accounts are most engaged to take immediate action
  • Establish an account base and multi-channel reporting framework to track how the various programs/campaigns are performing.

What you’ll bring

  • Minimum of 2-4 year’s experience in a high-tech B2B demand generation, ABM, or field marketing role.
  • Bachelor's degree in Marketing, Business, or comparable education/experience.
  • Best in class marketing, demand generation, and channel experience with a B2B hi-tech company.
  • Attention to detail and discipline to follow established policies and processes.
  • Proven track record with account-based marketing programs and large account selling teams
  • Experience building, launching, and reporting on campaigns.
  • Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns.
  • Experience defining joint go-to-market strategies between Sales, Product, and Marketing.
  • Experience managing ABM solutions to track intent and orchestrate campaigns.
  • Understanding of data providers to find account and contact data that match our ICP.

#LI-ML1 #LI-REMOTE

What You’ll Gain

  • Work from anywhere
  • Generous stock options for all Birds
  • WFH set-up budget
  • State-of-the-art work gear
  • Learn from hundreds of the best minds in the business
  • Collaborate with diverse colleagues from over 55 countries (and counting)

MessageBird is a cloud communications platform that enables consumers in virtually every corner of the planet to connect with businesses in the same way they connect with their friends - seamlessly, on their own timeline and with context.
Since 2011, we have been connecting companies to their customers on billions of devices around the world.
To power these operations, we have offices on 4 continents and a world-class team of over 40 different nationalities.

Telecom
Amsterdam
Actief in 8 landen
350 medewerkers
60% mannen - 40% vrouwen
Gemiddeld 30 jaar oud