Creëer jouw persoonlijke profiel en ontdek vacatures die bij jou passen.


Creëer jouw persoonlijke profiel en ontdek vacatures die bij jou passen.


Internship Global Branding

Geplaatst 22 nov. 2021


0 tot 1 jaar

Full-time / part-time




Soort opleiding



Nederlands (Vloeiend)


1 januari 2022

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Internship Global Branding



About us

HEINEKEN is a proud, independent global brewer committed to surprise and excite consumers with its brands and products everywhere. The brand that bears the founder’s family name – Heineken® - is available in almost every country on the globe and is the world’s most valuable international premium beer brand. The Company’s aim is to be a leading brewer in each of the markets in which it operates and to have the world’s most valuable brand portfolio. HEINEKEN is present in over 70 countries and operates more than 165 breweries. The Company is committed to the responsible marketing and consumption of its more than 250 international premium, regional, local and specialty beers and ciders. The number of people employed is over 85,000 worldwide.

HEINEKEN’s International Brands portfolio provides a range of brands that complements local portfolios and the Heineken® brand, including Amstel, Tiger, Birra Moretti, Lagunitas, Edelweiss, & Sol— a range of brands able to fill the needs for different price segments, brand positioning, and taste profiles.

As with our beers, we also look for the best people. We work in a dynamic environment and therefore we search for someone who is able to work on multiple projects at the same time. You will be involved and become part of whatever crosses the brand’s path regarding brand management, event management, and communication with our colleagues around the world. 

Together with the brand owners you will be responsible to ensure day-to-day business needs of the brand are cared for. Next to this you will have your own projects you will be working on.

The internship is based in Amsterdam and available from January 2022 for the duration of 6 months.

Please note that all interns must be enrolled at a university for the entire duration of the internship. You will need to provide a proof of enrolment with your application. Applications without this will not be considered.

Your responsibilities

In this internship you will be responsible for:

  • Friends of Amstel Community & Republic of Sol Community: Drive planning and execution of our monthly Global webinars with Amstel and Sol Brand Managers from around the world. Also drive the Global communication calendar on Workplace (Facebook at Work) for Friends of Amstel and Republic of Sol pages, locating appropriate content, writing posts, and managing feedback and moderation of the Workplace community.
  • Amstel & Sol Advertising Development: Support the development of global digital and social media advertising assets for Amstel & Sol, by helping to brief and manage the work of our global advertising agencies.
  • Innovation Strategy Support: Aid in the development of Amstel’s global innovation strategy through market and competitor analysis, consumer trend analysis, and other research.
  • Knowledge Management: Manage updates on our global knowledge and best practice sharing systems (“The Bottle” and the Global Brand Portals for both brands)
  • Bespoke Projects: Support the Global Amstel & Sol team as needed on various strategic initiatives (e.g., new market launch support, global sport and celebrity partnership support)
  • Logistical Support: Support other ad-hoc team needs

Your profile

We are looking for an enthusiastic, mature and hands-on master student in the final stage of their studies (for example Commercial, Business or Marketing). The specific field is not of critical importance but we would like you to have a genuine interest in Marketing & Beers. You are both analytically strong and practically oriented. International experience is preferred. A strong personality and flexibility is required. Fluency in English is mandatory. All candidates should furthermore possess the following skills/characteristics:

  • Ability to prioritize and to work in a structured way on projects and individually
  • Exceptional team player capability and eagerness to learn, share knowledge
  • A pragmatic approach with a can-do mentality
  • Good communication skills
  • Adventurous and culturally open minded


When you are an intern at HEINEKEN you will:

  • Learn how to apply your theoretical knowledge and to understand business needs
  • GoPlaces; experience new things and meet colleagues from different cultures along your way
  • Be challenged and get exciting responsibilities from day one
  • Be a member of a diverse team of interns, boosting your professional and social network

HEINEKEN is één van ’s werelds toonaangevende bierbrouwers, met merken die verkrijgbaar zijn in meer dan 180 landen over de hele wereld. We zijn een trotse, onafhankelijke, internationale brouwer die consumenten overal ter wereld wil verrassen en inspireren. We hechten waarde aan respect voor onze mensen en planeet, passie voor kwaliteit en plezier in het leven. Heineken bestaat uit: 1) Heineken Nederland (Commercie), 2) Heineken Nederland (Supply) en 3) Vrumona (Frisdranken)

Actief in 190 landen
85.000 medewerkers
50% mannen - 50% vrouwen
Gemiddeld 30 jaar oud

Dit zeggen medewerkers

Sanne Joustra

Supply Chain Management Trainee

Sanne Joustra

Tijdens het Supply Chain Management Traineeship heb ik zoveel geleerd over HEINEKEN en mijzelf. Door de groep mede-trainees, begeleiding, uitdagende opdrachten, buitenlandervaring en oneindige mogelijkheden, zou ik iedereen zeker aanraden om een Management Traineeship bij HEINEKEN te volgen!

Lois Strik

HR Stagiair

Lois Strik

Gedurende mijn stage kreeg ik de kans mijzelf persoonlijk te ontwikkelen. Het was erg leerzaam om te ondersteunen bij verschillende HR projecten en processen. Er is ruimte voor eigen initiatief en het wordt zeer gewaardeerd als je meedenkt. Hierdoor voelde ik me als onderdeel van het HR team!