Magnet.me  -  Het slimme netwerk waarop hbo‑ en wo‑studenten hun baan of stage vinden.

Het slimme netwerk waarop hbo‑ en wo‑studenten hun baan of stage vinden.

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B2B Marketing Team Lead

Geplaatst 25 mrt. 2024
Werkervaring
5 tot 7 jaar
Full-time / part-time
Full-time
Functie
Soort opleiding
Taalvereiste
Engels (Vloeiend)

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WE ARE NEWMOTION

We are Europe’s largest electric charging partner. We are on a mission to enable everybody to drive as many kilometres as possible powered by clean energy. We do that by offering large scale smart charging solutions to the masses. We contribute to a low-carbon world by making EV charging easy, accessible and smart, with the best expertise, highest quality & service.

WHAT YOU WILL BE IN CHARGE OF

Within the team the B2B Marketing TL will be responsible for the overall positioning of the B2B brand. This includes running effective campaigns, owning the B2B customer journey and its different touchpoints and B2B customer communications, as well as continuing to develop our thought leadership. This includes digital touchpoints such as web, CRM and social as well as owning content B2B content development.

You have a solid understanding of how to tune in to the needs of businesses in their transition towards e-mobility & a lower carbon footprint and understand the B2B decision making processes. You will collaborate closely with PR as well as the different proposition and channel managers. You will manage the B2B Marketing Specialist and will be able to grow this team over the coming period.

THIS IS HOW YOU WILL CONTRIBUTE

The Job…

Your core accountabilities are to...

  • Own and develop our B2B brand positioning
  • Own and improve the B2B customer journey and touchpoints both from a customer acquisition perspective as well as loyalty
  • Develop and drive account based marketing and align with regional marketing managers
  • Support the hunting and onboarding of new large international accounts
  • Help shape thought leadership around EV charging and the energy transition

Success will be when you...

  • Develop deep domain expertise: understanding the latest market developments, trends and competitive landscape.
  • Support and guide successful product introductions and phase-outs with marketing packages
  • Shape a clear content and thought leadership strategy for the B2B e-mobility landscape
  • Deliver a seamless B2B customer journey across different touchpoints
  • An efficient and high performing team

THIS IS WHO YOU ARE

The person we’re looking for will...

Have experience of/in…

  • Technology, e-mobility, energy or sustainability
  • B2B marketing experience
  • Account based marketing
  • Customer journey & touchpoint mapping
  • Copywriting & creative skills
  • Campaign management
  • Collecting customer insights

Be skilled at …

  • Multi stakeholder management skills: excellent communication skills for internal and external partners
  • Understanding how the decision making processes look like
  • Building, managing and motivating a team

Be...

  • Proactive/self starter
  • Pragmatic
  • Creative
  • Energetic
  • problem solver
  • customer oriented

Have knowledge of…

  • Bachelor's or Master's degree in Business, Marketing or Communications;
  • Fluent in English

Being part of NewMotion is being part of a company that is focussing on the future and helps enable a cleaner generation. Everyone who works for NewMotion believes in our services and products and feels engaged with our mission and vision.
Working at NewMotion means..
- Working in a great work environment: NewMotion is a young organisation which means that…


Being part of NewMotion is being part of a company that is focussing on the future and helps enable a cleaner generation. Everyone who works for NewMotion believes in our services and products and feels engaged with our mission and vision.

Working at NewMotion means..
- Working in a great work environment: NewMotion is a young organisation which means that there is plenty of room for initiatives and personal development. Apart from the Friday drinks every week, there are also lot of social activities we do together with the whole organisations or within the different departments.
- Innovation: Since the industry we are operation in is very innovative and new NewMotion is working on new solutions every day in order in develop the smartest ways of charging.
- Working in a divers, international and young environment: People from all over the world are working at NewMotion. Also, the way we work together is quit informal and our organisation is very flat.

Automotive
Amsterdam
240 medewerkers