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Marketing Analyst

Geplaatst 24 mrt. 2024
Werkervaring
2 tot 5 jaar
Full-time / part-time
Full-time
Functie
Soort opleiding
Taalvereisten
Engels (Vloeiend)
Nederlands (Vloeiend)

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About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally.Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Amsterdam, , Netherlands

Job Function: 05 - Marketing

Department: 05 - 05 - Marketing Research- Insights

Date Published: 29-Jul-2021

Job Type: Regular

Description & Requirements

About the Position

We have an excellent opportunity available for a Marketing Analyst to make a difference at Kraft Heinz. The role sits within the Marketing Services team and is responsible for building an effective and efficient agency ecosystem to support The Kitchen International. As part of our international marketing structure we’re creating The Kitchen International - a bespoke in-house solution for marketing excellence. Experienced in agency governance and lifecycle management- the Marketing Analyst will service business needs via deep understanding of the advertising environment and emerging tools and technologies. This includes market overview for new services propositions- bringing them in as part of KHC agency infrastructure- building business cases- assessing performance and associating investments in the services of agencies and partners. The role reports into Head of Marketing Services INTL and works in close collaboration with Marketing- Finance- Legal and Procurement.

In brief- you will be responsible for:

  • Supporting implementation of INTL Marketing Services Strategy- incl. setting up and rolling out of Kitchen INTL
  • Developing KHC INTL agency ecosystem with The Kitchen being an integral part of it- and defining objectives- resources- timelines- scope- and agency collaboration criteria
  • Identifying and supporting strategic partnership initiatives with existing and new services organizations- driving Kitchen set-up and roll out
  • Onboarding KHC INTL and local agencies and driving their integration with Kitchen INTL
  • Managing agency related discussions and projects together with Marketing- Finance- Legal and Procurement to support marketing teams on Kitchen set-up and roll out
  • Optimizing processes and simplifying administrative tasks across KHC INTL agency ecosystem and The Kitchen
  • Setting up systems and processes so that the Kitchen INTL functions per market as well as at INTL scale- with multi-local agency ecosystem being aware of how Kitchen INTL operates
  • Managing all aspects of the budget for each project- along with financial tracking and controls
  • Creating and implementing deadlines- project goals- expectations and workflows- to ensure a smooth agency ecosystem and Kitchen integration processes across multi-country footprint of KHC INTL
  • Involved in in-house recruitment and agency selection decisions as well as procurement of tech & tools and tracking of the performance
  • Assessing- interrogating existing ways of working for agency lifecycle- clarifying local market needs and proposing the appropriate solutions for streamlined operations across agency ecosystem and Kitchen
  • Understanding opportunities for marketing efficiencies- while striving for ultimate effectiveness across all requirements

Requirements

  • Bachelor’s Degree required
  • 2+ years of experience in a Digital Agency- Digital Consulting- or within a Brand Marketing team with good understanding of Marketing- Digital- Technology environment.
  • Solid project management experience- with understanding of how complex processes and systems may be used with agility
  • Strong finance and business acumen coupled with ability to work with multiple data sources and multi-layered analysis
  • Having a good understanding of the dynamics of the marketing industry
  • Experience of working with multi-market- multi-brand organizations is a plus.
  • Strong interpersonal communication & presentation skills with good analytics and ability to influence
  • Team player and a self-starter- curious to learn and implement new- transformative ways of working- driving strategic alignment across organization.
  • Language Knowledge – English. Other languages a plus

Professional Attributes

  • Communication Skills: At Kraft Heinz you’ll easily be exposed to senior management- no matter your level. Therefore- it’s important you have excellent communication skills- to deal with all kinds of different stakeholders.
  • Ability to Simplify: We like to keep it simple. And to execute fast. Your ability to simplify will be highly appreciated- when you provide simple solutions dealing with complex challenges.
  • Analytical: We’re a very data driven company. You know how to translate complex data into a simple solution with your analytical mindset.
  • Project management skills: Time management has no secrets for you. You’re organized- structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe.
  • Team player: Achieving results is nice- but achieving results with the team is simply the best. You’re a team player- which means you’re sometimes a leader- sometimes a follower but always working towards the same common goal together with your teammates.

What we offer you

  • An ambitious employer; we only want to the best for you;
  • A fast career track like only few other companies can match;
  • Permanent contract; for we believe in doing big bets on people;
  • Always room for new ideas; if you have an excellent idea- please let us know and we can set it in action!

The Kraft Heinz Company is revolutionizing the food industry – we will be the most profitable food company powered by the most talented people with unwavering commitment to our communities, leading brands and highest product quality in every category in which we compete. As a global powerhouse, Kraft Heinz represents over $26 billion in revenue and is the 5th largest…


The Kraft Heinz Company is revolutionizing the food industry – we will be the most profitable food company powered by the most talented people with unwavering commitment to our communities, leading brands and highest product quality in every category in which we compete. As a global powerhouse, Kraft Heinz represents over $26 billion in revenue and is the 5th largest food and beverage company in the world. At Kraft Heinz, to be the BEST food company, growing a BETTER world is more than a dream – it is our GLOBAL VISION. To be the best, we want the best – best brands, best practices and, most importantly, the best people.

In the Netherlands Kraft Heinz has 3 locations: Elst, Nijmegen and Amsterdam (Headquarters the Netherlands). A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, Honig, De Ruijter, Roosvicee, Venz, Karvan Cévitam, Brinta, Wijko, Amoy, HP en Lea & Perrins.

FMCG
Amsterdam
33.000 medewerkers

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David van der Sanden

Category Insight & Comm. Manager, Innovation & Quality

David van der Sanden

My background is quite divers. Initially starting my career with a medical degree i soon realized my future had to be in food.
Logically i continued my education by getting a degree in Nutrition and Health sciences at the University of applied sciences in Amsterdam.
During…