As a Copywriter Digital Creative you are accountable for specific digital copywriting concepts and solutions. You are a storyteller in an online environment, knowing your channels and touchpoints. Additionally, you will be managing creative projects from concept to completion – following the global brand direction, style guides and tone of voice policies for adidas. You work with the creative team - including other copywriters, designers and producers - as well as major stakeholders, to deliver industry leading digital concepts and solutions.
Key Responsibilities
Digital Creative Concepts and Solutions
- Deliver copy content for specific digital campaigns, projects, services and toolkits for BUs, Markets and Digital.
- Create progressive and creative digital concepts from ideation to final execution.
- Write appealing copy that attracts, inspires and engages our consumers throughout their journey and helps them to achieve their goal and ambitions through sports.
- Review copy and concepts and contribute to creative direction
Creative Standards
- Develop digital-first copy (and translations) guidelines and drive implementation through templates and toolkits, enabling global consistency and raising the quality of execution.
- Conduct creative reviews and create brand consistency across all copy deliverables within your scope of responsibility.
- Drive continuous improvements and pro-actively initiate new projects to elevate copy deliverables.
- Keep up to date with trends in digital technologies and copywriting and share your findings with the creative team.
- Contribute to the digital creative community by sharing and incorporating best practices.
Creative Consultation & Collaboration
- Consult stakeholders on digital copywriting by providing examples of innovative solutions for new digital creative concepts.
- Present your concepts and copy to stakeholders and support your work with a clear rational and recommendations. Challenge stakeholders and business owners to ensure optimized solutions for our consumer, business and brand.
- Understand business needs and collaborate with the digital key briefers and partners, and Marketing teams to create effective copywriting solutions.
Key Relationships
- Digital Design Community (UX, UI, Digital Design, Content Publishing)
- Local Market Teams
- Global BU Teams
- Global DBC and Brand organizations
- Digital Analytics Teams
- External translations agencies
Requirements
Education & Experience
- Degree with focus on Creative Writing, Marketing & Communications, Media and related areas
- 5+ years of experience as a Copywriter within a global creative agency or environment
- Experience working with brands developing creative solutions on a global level
- Knowledge of digital industry and ability to predict future trends
- Experience developing successful concepts and working in collaborative multi-functional teams
- Experience in leading a team is a plus
Soft-Skills
- Excellent communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
- Creative writer with consumer behavioral knowledge
- Consistency in tone of voice while maintaining a creative approach
- Creative and energetic team player who has a passion for digital creative & copywriting
- Good relationship and people management skills
Hard-Skills
- Solid knowledge of Microsoft Office Suite or other Copywriting software solutions
- Experience in SEO copywriting
- Perfect English written skills, both in grammar and in style