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Manager digital activation planning

Geplaatst 25 mrt. 2024
Werkervaring
5 tot 7 jaar
Full-time / part-time
Full-time
Functie
Soort opleiding
Taalvereisten
Engels (Vloeiend)
Nederlands (Vloeiend)

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PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

As Manager Digital Activation Planning in adidas market brand organization your task is to manage alignment in the digital ecosystem at above and cross category level by curating and creating calendars & activation plans with input from all stakeholders. Ensure that the consumer journeys that are mapped by the category leads in the planning team are captured in the calendar and identify any potential conflicts, gaps vs. global planning, priorities and deliverables.

Manage and deliver digital brand activation initiatives for the eCom channel within defined boundaries while focusing on consumers’ expectations and requirements. Planning, executing and tracking initiatives in cooperation with the respective functions and team members are a few examples of what is expected from this role. Additionally, you will be focusing coordination of activities in virtual teams, acting as the central interface to stakeholders.

Through the execution of the overall role play an instrumental part in meeting/exceeding the adidas.com commercial and brand (category) targets for Europe by driving eCom Sales, NPS, Brand Awareness, Consumer Acquisition & Retention.

Deliver a consumer experience that is:

PREMIUM: inspire love for our brand and desire for our product.

CONNECTED: offer a seamless experience across all consumer touchpoints.

PERSONALISED: delivering the right message to the right audience.

KEY RESPONSIBILITIES:

SCOPE: MANAGE AND DELIVER DIGITAL INITITIAVES ON A LOCAL (MARKET) LEVEL

  1. DELIVERY

  2. Pre-Season:

  3. Structured interaction and input around the global digital campaign standards frameworks, market input on global and EU omichannel GTM milestones, End to End process, and brand calendar.
  4. Partner with Europe Digital Activation Planning category leads as well as with the Global Digital Planning and Calendar team, to translate the global seasonal plan for the adidas digital ecom system (.com/apps) and inform Europe and Global stakeholders on local adjustments.
  5. In-Season:
  6. Based on business needs and consumer insight, drive alignment and prioritise by curating and creating holistic digital activation seasonal calendars & activation plans including commercial initiatives, planned moments, taking input from the seasonal demand calendar and stakeholders.
  7. Socialize and maintain local seasonal activation calendar priorities, based on commercial realities and local priorities.
  8. Evolve the digital activation seasonal calendars process, using business designated calendar tools.
  9. Develop detailed plans that provide transparency on progress and help identify risks on time.
  10. Identify interdependencies with other initiatives and solve issues proactively, drive continuous improvement.

  11. CROSS-FUNCTIONAL/CROSS-TEAM RESPONSIBILITY

  12. Improve overall team ways of working, driving effienciencies, reduce duplicating tasks, improve stakeholder communication through team cross category alignment, assessing meeting structures, tools usage.

  13. Drive (virtual) cross-functional team collaboration.
  14. Partner with eCom Digital Merchandising, eCom product buying+planning to ensure business needs are effectively supported, driving in season adjustment to the activation calendar and in-campaign optimisation.

  15. COMMUNICATION

  16. Act as the key contact person for local and global stakeholders.

  17. Apply appropriate and effective communication methods to senior management and important stakeholders throughout the initiatives scope.
  18. As conflicts and escalations arise, identify solutions and drive their resolution in a timely and appropriate manner.
  19. Manage change and ensure changes are smoothly and successfully implemented to achieve lasting benefits.
  20. Communicate post-campaign feedback to the global Digital Brand Commerce teams to inform the digital campaign standards. Share digital learnings with the (Global) Digital teams.

KEY RELATIONSHIPS:

  • Europe and Global Digital Activation Teams.
  • Europe omnichannel team.
  • Global and local BU’s.
  • Europe eCom teams (product Buying+Planning, Analytics, Operations, Consumer Service, CX - Digital Merchandising/Master data).
  • Europe Newsroom & local brand comms.

KNOWLEDGE, SKILLS AND ABILITIES:

SOFT-SKILLS

  • Strong planning, project management and stakeholder management skills.
  • Good understanding of digital brand and commercial KPI’s, and drivers of the eCom business.
  • Holistic view of digital ecosystem and consumer journeys. Ability to understand consumer behaviour across the entire digital landscape.
  • Good communication skills, comfortable presenting to stakeholders at various organizational levels both in person and remotely.
  • Ability to work in a fast-paced environment within a diverse culture.
  • Ability to handle ambiguity and untangle complex situations into actionable activities.
  • High resilience and solution oriented attitude.
  • Good numerical and analytical skills.

HARD-SKILLS

  • Strong MS-Office skills (Word, Excel, PowerPoint).
  • Working knowledge with planning, reporting and task management tools like Smartsheet, Jira, Trello, Confluence, Sales Force Marketing Cloud, Google Docs, Tableau, or similar tools.
  • Working knowledge with analytics tools Microstrategy, Adobe Analytics, Google Analytics, Appsflyer, Amplitude, Qualtrics, Clicktale, or similar tools.
  • Working knowledge of Agile working methods e.g. Scrum/Kanban, SLAM (self-organizing, lean, autonomous, and multidisciplinary) teams.
  • Working knowledge of Project Management/PMI methods.
  • Fluent English both verbally and written.

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

  • 5+ years professional experience related to project/campaign management and broad marketing/digital experience.
  • University or college degree with focus on Marketing, Business Administration, Communication or IT or related areas, or equivalent combination of education and experience.
  • Proven market business acumen.
  • Experience working with stakeholders at various seniority levels as well as subject matter experts across various functions.

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