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PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
As Manager Digital Activation Planning in adidas market brand organization your task is to manage alignment in the digital ecosystem at above and cross category level by curating and creating calendars & activation plans with input from all stakeholders. Ensure that the consumer journeys that are mapped by the category leads in the planning team are captured in the calendar and identify any potential conflicts, gaps vs. global planning, priorities and deliverables.
Manage and deliver digital brand activation initiatives for the eCom channel within defined boundaries while focusing on consumers’ expectations and requirements. Planning, executing and tracking initiatives in cooperation with the respective functions and team members are a few examples of what is expected from this role. Additionally, you will be focusing coordination of activities in virtual teams, acting as the central interface to stakeholders.
Through the execution of the overall role play an instrumental part in meeting/exceeding the adidas.com commercial and brand (category) targets for Europe by driving eCom Sales, NPS, Brand Awareness, Consumer Acquisition & Retention.
Deliver a consumer experience that is:
PREMIUM: inspire love for our brand and desire for our product.
CONNECTED: offer a seamless experience across all consumer touchpoints.
PERSONALISED: delivering the right message to the right audience.
KEY RESPONSIBILITIES:
SCOPE: MANAGE AND DELIVER DIGITAL INITITIAVES ON A LOCAL (MARKET) LEVEL
DELIVERY
Pre-Season:
Identify interdependencies with other initiatives and solve issues proactively, drive continuous improvement.
CROSS-FUNCTIONAL/CROSS-TEAM RESPONSIBILITY
Improve overall team ways of working, driving effienciencies, reduce duplicating tasks, improve stakeholder communication through team cross category alignment, assessing meeting structures, tools usage.
Partner with eCom Digital Merchandising, eCom product buying+planning to ensure business needs are effectively supported, driving in season adjustment to the activation calendar and in-campaign optimisation.
COMMUNICATION
Act as the key contact person for local and global stakeholders.
KEY RELATIONSHIPS:
KNOWLEDGE, SKILLS AND ABILITIES:
SOFT-SKILLS
HARD-SKILLS
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives.
Headquartered in Herzogenaurach, Germany, we employ more than 57,000 people across the globe.
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