Magnet.me  -  Het slimme netwerk waarop hbo‑ en wo‑studenten hun baan of stage vinden.

Het slimme netwerk waarop hbo‑ en wo‑studenten hun baan of stage vinden.

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Associate Product Marketing Manager, Market Insights

Geplaatst 24 mrt. 2024
Werkervaring
1 tot 3 jaar
Full-time / part-time
Full-time
Functie
Soort opleiding
Taalvereisten
Engels (Vloeiend)
Nederlands (Vloeiend)

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Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • Experience in market research, analytics and/or marketing strategy.
  • Ability to speak and write in English and one or more of the following languages: Danish, Swedish, Norwegian, or Dutch fluently and idiomatically.

Preferred qualifications:

  • Master’s degree in Marketing, Business Administration, Sociology, Communications, Marketing Statistics, Econometrics, Psychometrics or related field.
  • Experience in consumer insights or advertising effectiveness research and a wide variety of research methodologies and project management.
  • Interest in consumer behavior, strategy, online advertising, digital media consumption patterns and branding measurement.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As an Associate Product Marketing Manager on the Market Insights team, you will develop and implement Google’s marketing research vision. This research will inform future marketing strategy and help businesses to make the most of the web. You will understand consumers, have analytical drive and business judgment, and define research projects that illustrate and support the impact of advertising and media. Additionally, you will have experience drafting surveys, constructing marketing tests and driving the design and implementation of quantitative and qualitative studies. You will also support research stakeholders from Marketing, Sales and Product teams and manage relationships with external research agencies. You will be able to prioritize between research projects and other work independently.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Build research programs to inform Google B2C marketing in the Northern European region.
  • Build vertical-specific research plans that accelerate usage amongst advertiser groups.
  • Be the lead project manager for high-impact research programs that drive product adoption and usage among existing users and customers.
  • Work closely with cross-functional teams to support existing business activities with scaled marketing and research solutions.
  • Help set the marketing strategy for both B2C and B2B activities.

Though Google has grown a lot since it opened in 1998, we still maintain a small company feel. At lunchtime, almost everyone eats in the office café, sitting at whatever table has an opening and enjoying conversations with Googlers from different teams. Our commitment to innovation depends on everyone being comfortable sharing ideas and opinions. Every employee is a hands-on…


Though Google has grown a lot since it opened in 1998, we still maintain a small company feel. At lunchtime, almost everyone eats in the office café, sitting at whatever table has an opening and enjoying conversations with Googlers from different teams. Our commitment to innovation depends on everyone being comfortable sharing ideas and opinions. Every employee is a hands-on contributor, and everyone wears several hats. Because we believe that each Googler is an equally important part of our success, no one hesitates to pose questions directly to anyone, at any level, in the company.

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