Magnet.me  -  Het slimme netwerk waarop hbo‑ en wo‑studenten hun baan of stage vinden.

Het slimme netwerk waarop hbo‑ en wo‑studenten hun baan of stage vinden.

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Marketing Program Manager, The Netherlands

Geplaatst 23 mrt. 2024
Werkervaring
1 tot 3 jaar
Full-time / part-time
Full-time
Functie
Soort opleiding
Taalvereisten
Engels (Vloeiend)
Nederlands (Vloeiend)

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Develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region. Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks. May be in global business unit or region, but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.

Responsibilities:

  • May perform analysis as required to drive/support GTM activities such as competitive GTM activity (spending trends, website content/presentation, promotional offerings) and synthesis of syndicated and/or primary research.
  • Collaborate with Marketing Communications/other teams to execute GTM plans.
  • Track/report program/ campaign metrics versus predetermined goals/ benchmarks.
  • May develop/communicate closed-loop post-analysis of assigned programs.
  • Secure/coordinate messaging and content for GTM programs and vehicles.
  • Perform marketing operations activities as required, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment.

Education and Experience Required:

  • BA or BS in Marketing or related field; MBA preferred.
  • 1+ years marketing experience.
  • Sales and/or channel experience a plus.

Knowledge and Skills:

  • Professional Dutch and English language skills (spoken and in writing)
  • Knowledge of marketing principles, practices, tactics and tools.
  • Knowledge of advertising/ direct marketing agency practices and procedures.
  • Understanding of offering category and company offerings/ strategy.
  • Project and budget management skills.
  • Strong written/oral communications.
  • Strong analytical skills.
  • Good interpersonal skills.
  • Ability to work as part of a team.
  • Ability to interface effectively with multiple levels of the organization and functional disciplines.
  • Influencing skills.

In November 2015, a new industry leading Fortune 500 company was launched: Hewlett Packard Enterprise.
HP split itself into two companies, HP Inc. and HPE. HP Inc. is made up of its PC and printing businesses. And HPE is comprising HP's enterprise hardware, software and services businesses. With the name Hewlett Packard Enterprise the company carries a rich legacy, where it…


In November 2015, a new industry leading Fortune 500 company was launched: Hewlett Packard Enterprise.

HP split itself into two companies, HP Inc. and HPE. HP Inc. is made up of its PC and printing businesses. And HPE is comprising HP's enterprise hardware, software and services businesses. With the name Hewlett Packard Enterprise the company carries a rich legacy, where it builds on the past and creates a brand that supports the business it’s today and projects what it will be in the future.

On the 1st of April 2017 HPE completed the spin-merge of their Enterprise services part together with CSC to the new company DXC technology. And in September 2017 also the Software part will spin-merge with Micro Focus into the world’s largest pure-play enterprise infrastructure software company. The spin-merges unlock a stronger, more focused HPE, well positioned to compete and win in today’s rapidly changing market.

Hewlett Packard Enterprise helps customers make their mark on the world with cutting-edge technology solutions. We enable our customers to transform industries, markets, and lives by optimizing their IT to be uniquely suited to their needs. We do this by making Hybrid IT simple, powering the Intelligent Edge, and providing the Expertise to make it happen. Our customers' challenges inspire us to advance technology and create solutions -their success is our success.

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Amstelveen
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