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Email Marketing Intern

Posted 12 Jul 2024
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Work experience
0 to 1 years
Full-time / part-time
Full-time
Job function
Degree level
Required languages
English (Fluent)
Dutch (Fluent)

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ABOUT THE BRAND

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.

We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 50 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our KARL.COM flagship store, which reaches 96 countries. Our digital channels currently represent more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

Purpose Of The Role:

The Email Marketing Intern will support the Digital Marketing and E-Commerce departments by coordinating CRM activities. He or she will work closely with the Team Lead Digital Design & UX, E-commerce Marketing Manager & the CRM Specialist. This role involves contributing to planning and executing CRM initiatives, using data to enhance customer engagement across digital platforms. The intern will gain hands-on experience in various aspects of CRM within a dynamic fashion e-commerce/digital marketing landscape.

Key Responsibilities

  • Support with weekly reporting on channel performance: Compile and report key metrics, highlighting trends and insights for optimization.
  • Analyze data (Google Analytics & CRM platform) to extract relevant insights that can enhance customer retention, conversion strategies and unlock new potential.
  • Support the development and implementation of CRM campaigns.
  • Build newsletters template on Emarsys & Klaviyo and develop new ones ensuring engaging content.
  • Support with creating briefings for creative team, copywriters.
  • Monitor the database (database clean up, analysis).
  • Contribute to the creation of customer segmentation strategies by analyzing data and identifying distinct customer groups.
  • Collaborate with the CRM Specialist and marketing teams to tailor communications for various customer segments.
  • Coordinate copy briefings with external translation agency.
  • Prepare/compile and format presentations and reports.
  • Create benchmarks/best practices.
  • Provide administrative support for office related tasks.

Skills, Education & Experience:

  • Need to be enrolled in an accredited Bachelor/Master program during the entire internship period
  • Keen knowledge and interest in digital marketing and data analyzation
  • Experience with premium brands or the luxury sector is preferable but not a must
  • Previous marketing or e-com internship preferred, ideally in CRM
  • Experience and proficiency in MS Office software suites and preferably also in Google Analytics
  • Language: fluent in English, both verbal and written. Knowledge of an additional language (one that is served on KARL.com) is a nice advantage.

Profile:

  • Curious, analytical with an eye for detail
  • Able to prioritize and multitask
  • Able to work independently as well as in a team
  • Interested and passionate about the fashion industry and cross-channel digital marketing
  • Flexible and adaptable, with a positive attitude
  • Able to work in a fast-paced and high-pressure environment

Start date: ASAP / Available for 6+ months / 40 hours a week

Please note that we can only consider your application if you are enrolled for the full duration of your internship at your school or university. Also, due to Dutch legislation, you have to be in possession of European nationality or study in the Netherlands.

Why #TEAMKARL? (HQ)

  • Learning and development courses/trainings
  • Opportunity to make an impact
  • Working in the heart of Amsterdam
  • And exclusive sample sales only for #TEAMKARL

Fashion icon Karl Lagerfeld is globally renowned for his cutting-edge, aspirational and relevant approach to style. Under his creative direction, the KARL LAGERFELD fashion house is rooted in a DNA that’s accessible-luxe and cool; its signature aesthetic combines timeless classics with a modern, rock-chic edge.
KARL LAGERFELD’s portfolio includes ready-to-wear for men and women, childrenswear, bags and small leather goods. Additional…


Fashion icon Karl Lagerfeld is globally renowned for his cutting-edge, aspirational and relevant approach to style. Under his creative direction, the KARL LAGERFELD fashion house is rooted in a DNA that’s accessible-luxe and cool; its signature aesthetic combines timeless classics with a modern, rock-chic edge.

KARL LAGERFELD’s portfolio includes ready-to-wear for men and women, childrenswear, bags and small leather goods. Additional collections include watches, eyewear, footwear, perfumes, candles and fashion jewellery. In 2016 the company launched bridal fine jewellery and KARL LAGERFELD PARIS, which brings Parisian-inspired styles to North America. In 2018, it launched the KARL LAGERFELD X KAIA collection — designed with model-of-the-moment Kaia Gerber — which was the company’s largest collaborative project to date.

KARL LAGERFELD’s expanding network includes over 100 mono-brand points of sale worldwide, plus a premium wholesale presence in Europe, the Middle East and Asia. The global flagship store on KARL.COM reaches 96 countries and reflects KARL LAGERFELD’s expertise in engagement through digital innovation.

Retail
Amsterdam
125 employees