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Marketing Communication Specialist

Posted 14 Jul 2024
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Work experience
3 to 5 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.
As Marketing Communication Specialist (Position) you will: The Marketing & Communication Coordinator reports directly to the Marketing & Communication Section Manager. The Marketing & Communication Coordinator is responsible to build the brand and drive sales in local market by working closely with the Marketing & Communication Manager and build solid relations with Media Agencies, Press, local institutions and support the dealer network.

Key Responsibilities:

    • Responsible for the Execution of national advertising and PR campaigns.
    • In charge of the implementation of marketing plan, aligned with the European Marketing and PR Team.
    • Maintain good cooperative relationships with press, media, digital influencers, etc., dock PR communication resources and channels, develop media resources, and ensure visibility of brand and product stories.
    • Focus on the content output of various media channels, and monitor public opinion.
    • Ensure test drive facilities for Press, Media, Social media influencers and leasing companies (STR / LTR).
    • Actively engage and Collaborate on any European event or activity as needed.
    • Cooperate with the company's project and promote PR events and content, analyze the effect of the activities, and integrate the information feedback into the activity process.
    • Be a brand Ambassador and work always with the Customer in mind.
    • Supporting the department's accounting operations and signing approval documents.
    • Support in the production of reports for international boards.

Key Results:

  • Commercial and funnel management metrics
  • Sales & Delivery goals
  • Brand Awareness & Positioning
  • Customer Happiness
  • Customer engagement level
  • media publicity level

Your profile:

  • University Degree in Marketing, Sales, or commercial disciplines.
  • Solid Experience in Automotive industry or Branded Public Relations/Communication field.
  • 3+ years of experience in roles related to PR & Communication, event management in Automotive business.
  • Previously worked in automotive, high-tech company
  • Excellent Digital Tools knowledge.
  • Customer-oriented mindset.
  • Excellent communication and interpersonal skills.
  • Able to prioritize and work proactively with efficient time management skills.
  • Resilient and open minded.
  • Results oriented. Ability to work to deadlines, hands on approach, motivated to get results.
  • Effective and eloquent communication inEnglish, and Mandarin Chinese is mandatory (Other European languages would be a plus).
  • Connected with our Mission and a more sustainable Future.

We offer:

  • Job in a fast-developing company which embodies sustainable and forward-thinking technology.
  • Performance and experience based competitive remuneration, commuting allowance.
  • Team building events and employee learning opportunities.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏

As BYD’s first overseas subsidiary, BYD Europe B.V., now located in Schiedam, the Netherlands, was founded in 1998.
BYD Europe mainly focuses on New Energy products, including Electric Vehicles (principally buses), Rechargeable batteries, Solar Panel, Energy Storage and Rail Transit.
Besides that, BYD has two factories in Europe, one located in Komarom, Hungary, and the other located in Beauvais, France. Electric…


As BYD’s first overseas subsidiary, BYD Europe B.V., now located in Schiedam, the Netherlands, was founded in 1998.

BYD Europe mainly focuses on New Energy products, including Electric Vehicles (principally buses), Rechargeable batteries, Solar Panel, Energy Storage and Rail Transit.

Besides that, BYD has two factories in Europe, one located in Komarom, Hungary, and the other located in Beauvais, France. Electric buses manufactured by those two factories will be exported to customers across continental Europe. It is also in partnership with Alexander Dennis in the UK which assembles jointly developed buses for the UK market.

Up to now, the footprint of BYD electric vehicles covers over 70 major European cities, which will undoubtedly grow in the future.

Automotive
Schiedam
200,000 employees