Magnet.me  -  The smart network where hbo and wo students find their internship and first job.

The smart network where hbo and wo students find their internship and first job.

Activation Lead

Posted 12 Jul 2024
Share:
Work experience
2 to 3 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

Your career starts on Magnet.me

Create a profile and receive smart job recommendations based on your liked jobs.

We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity to grow, travel and develop, amazing things can happen.

That’s why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, ten years running.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.

Learn more: jti.com

This job posting will remain open until the vacancy is filled.

Department: Marketing

Line Manager: Field Marketing Zone Manager (West Visayas)

Zone: West Visayas

What this role is about

The position exists to support the Field Marketing Zone (FMZ) Manager and Territory Consumer Lead with the development of HoReCa (HRC), Leisure & Designated Smoking Area (DSA) strategy and to lead in the execution of this strategy in those channels within the assigned zone and territories.

The incumbent will develop bottom-up and manage top-down consumer activations and campaigns that will drive awareness, initiate trial, motivate repurchase and reward loyalty in HRC, Leisure & DSA channels. This will include generating action plans for Direct-To-Consumer (DTC) initiatives, taking responsibility for campaign development, end to end management, and evaluation & monitoring.

Due to the nature of the channel/s assigned, the incumbent is required to work in the evenings and Saturdays (Tuesday to Saturday work days) or across key holiday dates if necessary.

What you will do

1) Activation Strategy (HRC, Leisure & DSA)

Assist the Field Marketing Zone (FMZ) Manager and Territory Consumer Lead in creating a strategic plan for JTIP brands within the assigned zones and territories. This involves:

  • Insight Development: Analyze various sources of information in your zone and territories. This includes studying data trends, examining competitors, and conducting field research. Your goal is to identify key challenges and opportunities.
  • Action Planning: Use these insights to develop both short-term and long-term action plans for JTI brands. Focus on designing DTC campaigns that will increase brand awareness; encourage trial, promote repeat purchase, and build customer loyalty

2) DTC Campaign Development (HRC, Leisure & DSA)

Support relevant Brand and Field Marketing Team colleagues in building robust bottom-up DTC campaigns (including new opportunities, new product launches, visibility initiatives, and other activations) that deliver increases in Awareness-Trial-Repertoire-BUMO-Exclusivity of JTI brands.

3) End-to-End Program Management (HRC, Leisure & DSA)

This involves responsibility for the following:

  • Deployment & Implementation: in collaboration with FMZ team colleagues, act as key representative of Field Marketing in managing overall deployment and implementation of all activations within the assigned zone and territories specific to 121.
  • Resource Management: responsible for assigned budget management and proper to optimal deployment of activation tools and materials. Establish strict management, control and compliance.
  • Third Party Activation Agencies: provide clear, strategic, actionable, value-adding feedback and directions/training to assist agencies in developing brand activation ideas/proposals. Challenge partner agencies to drive innovation and develop best-in-class output through strategic discussions.
  • Account Management: to lead the day-to-day relationship building and maintenance with key outlet owners and managers to ensure excellence in plan delivery.

4) Campaign monitoring & tracking (HRC, Leisure & DSA)

Undertake ongoing monitoring of all campaigns under their remit, including activation effectiveness and performance to feed this data into periodic strategic channel reviews

Who we are looking for

  • Bachelor's Degree graduate, preferably of a Marketing / Business / Communications or Psychology/Behavioral Sciences related courses
  • At least 2 years experience in Marketing,Trade/Channel Marketing, Consumer Engagement, Brand Activation, ideally with experience either in the HRC/Leisure channel itself or with brands with a significant presence in this channel (e.g. alcohol brands)
  • Good communication skills - Oral and Written (English, Filipino), or local dialects is a plus
  • Consumer Trendspotting and Data Gathering, Insighting and Analysis
  • Activation Management
  • Account and Partnership Management
  • Strong communication skills (negotiation and presentation skills)
  • Innovation Implementation
  • Project Management and Evaluation includes budget management
  • Strong understanding of TPA execution of control & compliance
  • Adept with MS Office (Word, Excel & Powerpoint)
  • High sense of ownership, accountability and entrepreneural skills
  • Adaptable, flexible and open to change
  • Problem solving and ability to analyze business situation and propose actionable solutions focusing on driving consume awareness, trial, repeat purchase and loyalty

What the next steps are

Thankyou for applying! We will make sure to provide feedback within the next two weeks.

JTI - Japan Tobacco International is the international tobacco business of Japan Tobacco Inc., a leading international tobacco product manufacturer, with a global market share of almost 10%. Our company was formed in 1999 when Japan Tobacco Inc. purchased the international tobacco operations of the US multinational R.J.Reynolds. In 2007, Gallaher, a FTSE 100 business, was acquired by Japan Tobacco…


JTI - Japan Tobacco International is the international tobacco business of Japan Tobacco Inc., a leading international tobacco product manufacturer, with a global market share of almost 10%. Our company was formed in 1999 when Japan Tobacco Inc. purchased the international tobacco operations of the US multinational R.J.Reynolds. In 2007, Gallaher, a FTSE 100 business, was acquired by Japan Tobacco Inc. At the time, this was the largest foreign acquisition by a Japanese company.

In 2009, the JT Group acquired part of the worldwide business of Tribac Leaf Limited (a company that trades tobacco in Africa), as well as two Brazilian companies active in the tobacco business, Kannenberg and KBH&C. In the same year, the JT Group also set up JTI Leaf Services, a joint venture with two leaf suppliers in the US – Hail & Cotton Inc. and JEB International.
The Head Quarters are located in Switzerland, Geneva. Worldwide JTI has approximately 25.000 employees spread out over 89 offices en 29 factories. Our brands are sold in more than 120 countries.

Our office in The Netherlands is located in Hilversum and we are responsible for the Dutch market In Hilversum we count 107 employees. Together with Belgium and Luxemburg we are part of the Benelux market. The main office for Belgium and Luxemburg is located in Brussels.
JTI is a true multinational company, without having one culture or one nationality taking precedence over another.

Our roots lie in many different countries - Japan, United States, Great Britain, Austria, only to name a few, and we take pride in building our strength from the diversity of our heritage and the cultures our employees represent. We believe that diversity enables cross-fertilization; it is a true source of inspiration for continuous improvement, development and progress.
JTI Diversity in numbers 60 countries where we have employees 120 countries where our product is sold 27 countries where our product is manufactured 90 nationalities within JTI 48 nationalities located in the Geneva Headquarters 12 nationalities in JTI's 17 Executive committee members

Tobacco industry
Amstelveen
40,000 employees