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Sales Activation Specialist

Posted 12 Feb 2024
Work experience
3 to 4 years
Full-time / part-time
Job function
Degree level
Required languages
English (Fluent)
Dutch (Fluent)

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Are you a collaborative Sales Activation Specialist with a passion for customer promotions and activations? We're seeking a dynamic individual to join our team of sales managers. In this role, you'll have the opportunity to shape the path and execute successful activations of renowned brands like Mars, Diageo, Pernod Ricard, Hershey’s, Haribo and many other A-Brands. This is your chance to join a dynamic truly global team and make a significant mark in the Duty-Free and Travel Retail sector! We are collaborating close with brands via brandpartnerships and want to grow via our customers. To take this to the next level we want to step up in our customer promotional plans and their execution. You will make the difference and drive our joined business plans with brands to the next level!

Reach your full potential as Sales Activation Specialist

You will become part of the global B&S sales team in Duty Free and Travel Retail within a collaborative environment where innovative ideas and shared objectives drive success. Your canvas extends beyond traditional sales activation as you craft and execute activation & promotion strategies, making a substantial impact on our results with brands at customers.

As a Sales Activation Specialist you:

  • Have a lot of contact with customers
  • Connect between brand owners, sales, purchase and marketing about further opportunities for volume and value growth to (over)achieve business objectives.
  • Identify areas for growth and leverage data analytics to refine customer promotion strategies.
  • Define and execute a full year promotional strategy (e.g. discounts, GWP) for the brand in alignment with sales, marketing and the brandowner, based on brand specific guidelines and insights.
  • Set up and execute promotions with customers and analyze sell out data as key identifier for success
  • Provide guidance and regular updates to brand owners on learnings and successes of activations.
  • Will oversee and report on brand promotional budgets and their spending status with customers.

This is you

You are self-reliant with an entrepreneurial mindset and have the ability to not only decipher data, but also drive strategic decisions based on the data. You are result-oriented, sales minded and have a laser focus on achieving targets. With your communication, interpersonal skills and organizational abilities, you have the ability to work in a fast-paced multinational environment with cross functional and cross-country stakeholders.


  • Have a Bachelor’s degree in trademarketing, business or a related field
  • Have at least 3 years of experience in retail or in a FMCG brandowner
  • Have demonstrated experience in effectively setting up activations and promotions with customers based on sell out data.
  • Have strong analytical skills, you will analyze data and define data-driven actions.
  • Are comfortable to report and communicate results to stakeholders.
  • Have the ability to travel and visit customers
  • Have a strong and proven track record of project management in a fast-paced environment to secure timely delivery of commitments.
  • Are fluent in English (mandatory) and Dutch (preferably).
  • Plus when experienced in Global DutyFree and Travel Retail and / or trademarketing.

We offer you

  • A competitive salary in line with your experience, plus a yearly fixed Christmas bonus and a performance dependent bonus
  • Initially, a one-year contract with the prospect of permanent employment
  • 25 vacation days, with the possibility to purchase additional days
  • A travel allowance of up to 75 km on single trip travel when working at the office, or an allowance if you’re working remotely (from home)
  • The flexibility to work 1 day a week from home
  • A pension scheme where 2/3rd of the pension costs are paid by us
  • The possibility to take courses related to your growth ambitions and function
  • A coaching program focused on your mental health (non-binding)
  • Participation in group insurance such as disability insurance and survivor’s insurance
  • Free use of our company gym

This is B&S

B&S exists to make premium consumer goods available to everyone, anywhere. We believe that getting access to consumer products that bring joy and comfort into everyday lives, should be easy around the globe.

We are proud to see B&S featured in the latest edition of the #MT500 by MT/Sprout, which lists the 500 most reputable companies in the Netherlands. We rank #9 most attractive employer and #6 most sustainable company.

B&S is a tech company in the consumer goods industry with a very strong global network. We bring parties in the value chain all over the world together that are in many ways difficult to connect.
B&S is the homebase for the entrepreneurial. For people with a go-for-it mentality and a willingness to reach out of their depth. For those who are comfortable doing things they never did before, opportunity at B&S awaits around every corner. Discover your reach with us.

Active in 100 countries
500 employees
60% men - 40% women
Average age is 35 years