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Senior Brand Manager, Family Fun Deploy

Posted 3 Feb 2024
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Work experience
0 to 7 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
Dutch (Fluent)

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Are you ready to explore PepsiCo and be part of this iconic multinational?

PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.

Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?

Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.

We are looking for a Senior Brand Manager, Family Fun Deploy to join our Marketing team (based) in Istanbul. The individual will be responsible for Senior Brand Manager, Family Fun Deploy and directly report to Senior Marketing Manager.

A Space to Be You

PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.


Responsibilities

For both Cheetos and Çerezza brands:

  • Development of strategy and execution of it by creating and delivering short and long term brand plans that provide a sustainable, consistent, and healthy business foundation,
  • Develop and execute strong marketing communication programs for brands through ensuring best creative idea, best execution and best media planning within TCP approach. Drive consumer & shopper reach & engagement and maximize conversion. Build brand and consumer value to create strong brands that cater to the needs of our consumers.
  • Lead launch of new product & packaging including NPD, LTO, pricing/promo related pack design changes
  • Take major role in preparation of brands’ Annual Operating Plan (comprehensive, timely), build and lead brands’ full year activation calendar,
  • Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category andcompany),
  • Lead brand audit for FF
  • Contribute to Strategic Plan,
  • Manage brands’ Deploy A&M budget
  • Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms
  • Demonstrates leadership by owing the brand agenda and supporting the entire business to achieve planned targets and results,
  • Contribute to drive the business to the longer term vision, deliver brands ’annual sales volume, revenue and CM targets (volume,revenue, CM), build strong brands by best execution of AOP and Strat plan initiatives (brand KPIs, share, HTP),

Qualifications
  • University Degree
  • At least 7 years of marketing experience
  • Have proven examples of leadership & influence skills
  • Have strong time management capabilities
  • Be a creative thinker
  • Fluent in English and Turkish
  • High ownership
  • Trustable team player
  • Insights know how & data reading - Digital Insight & Shopper & RM Insight know-how
  • Creative thinking
  • Stake holder management from different backgrounds
  • Analytical thinking & story telling via merging different sources
  • Ability to have multitasking muscle
  • Have quick adoption on changes

For both Cheetos and Çerezza brands:

  • Development of strategy and execution of it by creating and delivering short and long term brand plans that provide a sustainable, consistent, and healthy business foundation,
  • Develop and execute strong marketing communication programs for brands through ensuring best creative idea, best execution and best media planning within TCP approach. Drive consumer & shopper reach & engagement and maximize conversion. Build brand and consumer value to create strong brands that cater to the needs of our consumers.
  • Lead launch of new product & packaging including NPD, LTO, pricing/promo related pack design changes
  • Take major role in preparation of brands’ Annual Operating Plan (comprehensive, timely), build and lead brands’ full year activation calendar,
  • Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category andcompany),
  • Lead brand audit for FF
  • Contribute to Strategic Plan,
  • Manage brands’ Deploy A&M budget
  • Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms
  • Demonstrates leadership by owing the brand agenda and supporting the entire business to achieve planned targets and results,
  • Contribute to drive the business to the longer term vision, deliver brands ’annual sales volume, revenue and CM targets (volume,revenue, CM), build strong brands by best execution of AOP and Strat plan initiatives (brand KPIs, share, HTP),

PepsiCo is een van de grootste voedingsmiddelen- en drankenbedrijven ter wereld met een netto-omzet van ruim 60 miljard dollar en 285.000 medewerkers in meer dan 200 landen. PepsiCo voert een groot aantal merken, waarvan er 23 een jaarlijkse omzet hebben van meer dan 1 miljard dollar.
Als PepsiCo Nederland voeren wij bekende sterke merken zoals 7UP, Alvalle, Caleb’s Kola, Cheetos, Doritos, Duyvis, Gatorade, Lay's, Mountain Dew, Naked, Pepsi, Quaker, Snack a Jacks, Sunbreaks en Tropicana.

FMCG
Utrecht
Active in 200 countries
285,000 employees
50% men - 50% women
Average age is 30 years

What employees are saying

Sverre Klein & Nele Smets

HR/Talent Acquisiton interns Benelux

Sverre Klein & Nele Smets

‘’We work together on a daily basis to optimize the candidate experience. We have a lot of responsibility and independence regarding our daily tasks, which makes it a fun and dynamic internship. We are in contact with our colleagues every day, and our input is appreciated and significant.''

Georgie Bews

Brand Marketing Intern

Georgie Bews

''What I love about my internship is that every day is different with a great deal of responsibility. On a daily basis, it is a challenging experience where I learn a lot. You feel valued and respected by your colleagues, and you are expected to work proactively and show independence.''