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Brand Engagement Manager (Cardio)

Posted 29 Dec 2023
Work experience
2 to 4 years
Full-time / part-time
Job function
Degree level
Required languages
English (Fluent)
Dutch (Fluent)

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The Brand Engagement Manager at Novartis manages and is responsible of the Brand marketing Dutch plan in the therapeutic area (TA) including effectively execution on prioritized tactics, monitoring of the agreed strategic tactical plans to ensure the growth of the Brand across all Dutch Squad team functions within agreed budgets.

You will be an active member in high-performing strategic and accountable Brand engagement Team including Brand engagement Lead, Digital engagement manager and Project engagement manager and be a member of the high-performing strategic and accountable cross functional squad TA team, which includes sales, marketing, strategic account management, and brand digital engagement.

Your responsibilities:

  • Prepares content of Integrated Brand Teams and Launch Teams.
  • Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
  • Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
  • Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
  • Identifies area market insights and opportunity via customer interactions
  • Executes central marketing activities as well as regional initiated marketing activities
  • Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
  • Collaborate with Marketing and Medical teams to maximize activities:
  • Scout centers, KOLs and OLs by disease within assigned territory
  • Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory

Diversity & Inclusion / EEO

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Role Requirements

What you’ll bring to the role:

  • WO/ HBO Marketing, Life Sciences or alike
  • Dutch and English fluent spoken & written
  • Minimal 2 years of experience in a marketing role

Desirable Requirements:

  • Experience in Marketing or Product Management
  • Cross Cultural Experience
  • Operations Management and Execution
  • Project Management skills
  • Experience or affinity in Pharma, Medical Devices and/or Life Sciences
  • Hands-on and winning mentality


Almost 1 billion! That’s how many lives our product touch globally. And while we’re proud of that fact, in this world of digital and technological transformation, we must also ask ourselves this: how can we continue to improve and extend even more people’s lives?

We believe the answers are found when curious, courageous, and collaborative people like you are brought together in an inspiring environment. Where you’re given opportunities to explore the power of digital and data. Where you’re empowered to risk failure by taking smart risks, and where you’re surrounded by people who share your determination to tackle the world’s toughest medical challenges.

Imagine what you could do at Novartis, one of the largest pharma companies in the Netherlands!

Our purpose is to reimagine medicine to improve and extend people's lives. We use innovative science and technology to address some of society's most challenging healthcare issues. We discover and develop breakthrough treatments and find new ways to deliver them to as many people as possible. We also aim to reward those who invest their money, time and ideas in our company.

Active in 80 countries
300 employees
40% men - 60% women
Average age is 40 years