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Head of Marketing

Posted 3 Dec 2023
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Work experience
0 to 7 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
Dutch (Fluent)

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As we’re planning to install 1,000,000 heat pumps by around 2030 we're seeking a highly motivated and ambitious person who’s not afraid to make her or his hands dirty and make a real dent in the climate change challenge that we are already facing.

As Head of Marketing at Quatt, you'll drive innovative strategies to propel our company's growth. Your leadership will shape the direction of our marketing initiatives, playing a pivotal role in fulfilling our commitment to innovation.
What you will do:

Develop and execute an innovative and scalable marketing strategy to drive the company’s growth of 200-300% per year, leveraging online and offline channels across multiple countries.

  • Manage a substantial online marketing budget in collaboration with our agency, ensuring optimal allocation for maximum ROI and continuous assessment of spending across channels.
  • Evaluate and improve existing digital marketing channels (SEM, social media, email marketing, SEO) for enhanced efficiency and effectiveness.
  • Identify and test new (digital) marketing channels and strategies to effectively reach target audiences and stay ahead of industry trends.
  • Develop and maintain strategic partnerships to expand our reach and capitalize on new marketing opportunities.
  • Lead and mentor a diverse marketing team of 5 FTE, fostering a culture of continuous improvement and innovation.
  • Utilize data analytics to guide marketing strategies, reporting on campaign results and providing actionable insights for future initiatives.

What you'll bring:

  • 5 to 10 years of experience in Management Consulting, Growth Marketing, or eCommerce.
  • A university degree in Business, Marketing, Mathematics, Economics, or a technical field.
  • Proficiency as an all-round generalist marketeer with a keen interest and knowledge of brand and ROI-focused growth marketing (performance marketing, partnerships, print marketing, direct sales, etc.).
  • Strong analytical skills and a data-driven approach to decision-making.
  • Excellent leadership and team management abilities, focusing on the development of high-performing teams.
  • Experience managing a significant marketing budget, preferably within a complex matrixed environment.
  • A naturally curious and fast-paced go-getter with a mindset that embraces continuous learning.
  • The ability to think strategically and also adaptability to dive into the operational aspects when required.
  • Experience managing stakeholders from different departments of the business.
  • A strong interest in marketing channel innovation, growth hacks, and evolving marketing strategies.
  • A demonstrated adaptability and a business-focused mindset, naturally prioritizing high-impact projects.
  • A proven track record of delivering targets and KPIs in a dynamic and fast-paced environment.
  • Fluency in both English and Dutch.

Why Quatt:

  • An opportunity to be a part of one of the fastest-growing, ambitious startup on the mission to fight climate change.

  • Personal development, freedom, and career growth opportunities.

  • An open organisational culture, where you can hang out and discuss ideas with everyone, from installer to founder.

  • Flexibility to work at the office and from home (after the initial training) and the possibility to work abroad one month per year, based on good performance.

  • Everything you need to get your job done like a laptop, workstation, and tools.

  • 25 days of holidays based on full-time employement.

  • Travel allowance.

About Quatt

Quatt is an ambitious start-up that was founded in 2021 by two entrepreneurs and brothers from the Netherlands. Our goal is to accelerate the transition to sustainable heating in the Netherlands and abroad. Our first product is a smart, hybrid heat pump for the Dutch market.

The Dutch government is strongly incentivizing 8 million homeowners to get rid of natural gas and start heating sustainably within the next few decades. Unfortunately, the current pace of heat pump installations is far too low. Therefore, Quatt is improving the overall customer experience, adding smart control software, simplifying the installation job and, last but not least, greatly enhancing the aesthetics. By doing so, we want to increase adoption by an order of magnitude.

We are developing a highly advanced control system based on several AI technologies, like Machine learning and Deep learning. This system enables us to operate our heat pumps, in conjunction with already installed natural gas heaters, in the most cost- or energy-efficient way, at any given day. We estimate this can reduce heating costs by about 20%. By combining this with D2C sales & installation, Quatt is aiming to reach a payback time of 3-4 years; and thus a very quick uplift in sales.

For recruitment agencies:

Thank you for expressing your interest. Please know that we do not collaborate with recruitment agencies. Our internal recruitment team is solely responsible for identifying and selecting candidates for our roles. While we appreciate your enthusiasm to contribute as an intermediary, our current recruitment process does not involve external agencies, and we do not engage with them.

Quatt is an ambitious start-up that was founded in 2021 by two brothers. The goal is to accelerate the transition to sustainable heating in the Netherlands and abroad. Our first product is a smart, hybrid heat pump for the Dutch market.
Quatt wants to significantly increase heat pump adoption by improving the overall customer experience, adding smart control software, simplifying the installation job and, last but not least, greatly enhancing the aesthetics.

Energy
Amsterdam
Active in 1 country
25 employees
70% men - 30% women
Average age is 32 years