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Assistant Manager Paid Social

Posted 20 Nov 2023
Work experience
3 to 5 years
Full-time / part-time
Job function
Degree level
Required language
English (Fluent)

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The adidas is seeking an Assistant Manager Paid Social to brief, coordinate and help optimize our day-to-day paid social activities. As an Assistant Manager Paid Social, you will be responsible for campaign planning of Traffic and Conversion-aimed campaigns throughout EMEA for adidas. The role holder will be required to plan and deliver profitable paid social campaigns through our agency/vendors using best practices across the conversion funnel (prospecting and retargeting).

Key Responsibilities:

  • Plan, brief and oversee the set up of campaigns for adidas to deliver profitable activations to achieve our KPIs
  • Work with the agency to manage day-to-day campaign operations across various social media platforms.
  • Drive ROMI in the mid and lower funnel through paid social campaigns for all EMEA markets.
  • Manage the production and QA process of creative assets for performance advertising via our in- house creative, and digital activation teams.
  • Work cross-functionally and align with the Product team on product feed testing and optimizing and with Newsroom on platform positioning to ensure social media plans adhere to Newsroom guidelines.
  • Work with the Paid Social Manager to execute the paid social strategy, and deliver positive return on investment.

Key Relationships:

  • Newsrooms
  • Paid traffic product team
  • Global teams
  • DAT – Digital activation (content management and campaign planning)
  • Global Creative Services
  • Adaptation Agency
  • External media agency

Knowledge, Skills and Abilities:

  • Bachelor or Master degree required, with 3-5 years paid social experience gained from a social media/programmatic agency or advertiser, with a clear focus on sales campaigns.
  • Comprehension of the digital infrastructure, ad-serving and tracking (DCM, Meta) including, tag management, cross device measurement technologies, is required. DMP experience is considered a plus.
  • Product feed and catalogue management experience required.
  • Strong project management and organisational skills, you will work with several third party providers that you need to fully understand and validate requirements in order to execute different implementations
  • Experience with setting up Facebook and Instagram ads, as well as running an audience analysis is preferred
  • Demonstrate ability to analyse common performance marketing metrics and make suggestions for improvement of campaign results. Experience with DoubleClick/Facebook platform and DB Stack, as well as Adobe Analytics is considered of high value
  • Self-starter with ability to drive projects with minimum supervision / management
  • Ability to communicate throughout different stakeholders on all levels of an organisation both technical and non-technical
  • Exceptional attention to detail and analytical mind set
  • Experience on Smartly Marketing Tool is a plus
  • Excellent English communication and presentation skills, written and oral. Any extra language is a plus
  • Excellent Excel skills

Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives.
Headquartered in Herzogenaurach, Germany, we employ more than 57,000 people across the globe.

1,200 employees