Global Content & Editorial Lead

Maak een verschil voor jezelf, onze klanten en de samenleving door een consistent, klantgericht wereldwijd content operating model te bouwen dat de zichtbaarheid, autoriteit en vindbaarheid van Rabobank vergroot over verschillende kanalen, voor zowel mensen als AI-systemen.

You & your role

Rabobank is looking for a strategic Global Content & Editorial Lead to strengthen how we plan, govern, create, distribute and measure content across the Wholesale & Rural businesses.

This role is about building momentum and structure. You will drive a consistent, client-led content approach across our global channels, increase Rabobank’s visibility, authority and discoverability, and ensure our content is findable, trusted and used by both human audiences and AI systems.

You will work closely with regional marketing teams, RaboResearch and W&R Products, acting as the central editorial and content strategy lead across channels such as rabobank.com, LinkedIn and other relevant platforms.

This is a senior manager’s role with global scope, combining strategy, execution, editorial governance, content operations and strong stakeholder management.

Book results

• Build a consistent global editorial rhythm that improves quality, focus and trust.
• Increase the share of expert content that is discoverable and reused by clients and AI assistants.
• Amplify research and product insights into measurable engagement and new business opportunities across global channels.
• Build a scalable content operating model that brings structure, ownership and consistency across regions and domains.

Top 3 responsibilities

1. Drive global content strategy and distribution

Own and drive consistent, client-led content distribution aligned with the global brand strategy and W&R growth agenda. Ensure content is structured and optimized for both human audiences and machine discovery (SEO, AEO, GEO), strengthening visibility, authority and discoverability across channels.

2. Lead editorial governance and channel orchestration

Own the editorial engine of global channels, including Rabobank.com and LinkedIn. Coordinate and guide regional content colleagues within a shared editorial model, ensuring quality, prioritization, discipline and scalable content flows across regions.

Develop shared planning tools, editorial standards and content playbooks that help teams work in a consistent and effective way.

3. Act as strategic content partner for RaboResearch and W&R Products

Act as primary point of contact and advisor for RaboResearch and W&R Products. Translate insights into impactful marketing and content opportunities, challenge and prioritize where needed, and take ownership for execution and amplification across global channels.

Ensure expert content is turned into clear, trusted and reusable content that supports the W&R growth agenda.

Together we achieve more than alone

We are curious to see what you will add to our team of Marketing & Communications at Wholesale & Rural.

“This role is key to making our brand visible in the market. I am looking for someone who ensures our content is found and used by AI, builds trust with our human audiences, and brings structure and ownership to how we work together.”

Yvette van Braam Morris, Global Head of Wholesale & Rural Marketing & Communications

The 7 people of Marketing & Communications at Wholesale & Rural strengthen how we create, structure and distribute content across the Wholesale & Rural business. Collaboration is our way of working: as one passionate team within Rabobank.

You will report directly to the Global Head of W&R Marketing & Communications and join a small, high-performing team of experts. We work closely together, keep things simple, and bring a smile to how we get things done.

Work on yourself & the world around you

For us, your development and that of society go hand in hand. That is why we want to invest in you and work together to create a better world.

This is reflected in your development budget, our hybrid work environment, and a good work-life balance. You can also work on banking matters for our personal and business clients, as well as on social issues such as the food and energy transitions.

You & your talent

• Master’s degree in Marketing, Communications, Journalism or a related field.
• 10+ years of experience in B2B content marketing, editorial strategy, editorial operations, content operations, digital marketing or communications.
• Strong expertise in content strategy, editorial planning, channel governance, content operating models and digital distribution.
• Able to proactively take ownership of complex initiatives and drive progress in a matrix environment.
• Strong stakeholder management skills; able to align, challenge and hold the line with senior stakeholders.
• Excellent communication skills in Dutch and English, with the ability to turn complex expertise into clear, client-led content.
• Experience managing external agencies and co-creating high-quality, on-brand content.
• Comfortable managing budgets, priorities and resources in a structured and transparent way.
• Data-driven and outcome-oriented, using insights to steer content decisions and demonstrate impact beyond traffic alone.
• AI- and future-ready: able to optimize content for both human and machine audiences (SEO, AEO, GEO) and leverage GenAI to increase efficiency while safeguarding quality and credibility.
• Brings structure, discipline and energy; able to build and sustain an editorial rhythm over time.