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Marketing Program Manager

Posted 23 Mar 2024
Work experience
1 to 3 years
Full-time / part-time
Full-time
Job function
Degree level
Required languages
English (Fluent)
Dutch (Fluent)

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Develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region. Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks. May be in global business unit or region, but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.

Responsibilities:

  • May perform analysis as required to drive/support GTM activities such as competitive GTM activity (spending trends, website content/presentation, promotional offerings) and synthesis of syndicated and/or primary research.
  • Collaborate with Marketing Communications/other teams to execute GTM plans.
  • Track/report program/ campaign metrics versus predetermined goals/ benchmarks.
  • May develop/communicate closed-loop post-analysis of assigned programs.
  • Secure/coordinate messaging and content for GTM programs and vehicles.
  • Perform marketing operations activities as required, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment.

Education and Experience Required:

  • BA or BS in Marketing or related field; MBA preferred.
  • 1+ years marketing experience.
  • Sales and/or channel experience a plus.

Knowledge and Skills:

  • Professional Dutch and English language skills (spoken and in writing)
  • Knowledge of marketing principles, practices, tactics and tools.
  • Knowledge of advertising/ direct marketing agency practices and procedures.
  • Understanding of offering category and company offerings/ strategy.
  • Project and budget management skills.
  • Strong written/oral communications.
  • Strong analytical skills.
  • Good interpersonal skills.
  • Ability to work as part of a team.
  • Ability to interface effectively with multiple levels of the organization and functional disciplines.
  • Influencing skills.

#LI-JW1

HPE is an equal opportunity employer/Female/Minority/Individual with Disabilities/Protected Veteran Status.

At HP, we believe in the power of ideas. We use ideas to put technology to work for everyone. And we believe that ideas thrive best in a culture of teamwork. That is why everyone - at every level in every function, is encouraged to have original ideas, to express them and to share them. We trust anything can be…


At HP, we believe in the power of ideas. We use ideas to put technology to work for everyone. And we believe that ideas thrive best in a culture of teamwork. That is why everyone - at every level in every function, is encouraged to have original ideas, to express them and to share them. We trust anything can be achieved if you really believe in it, and we will invest in your ideas to change lives and the way people work. This vision is what sets us apart as a company. At HP we work across borders, and without limits. Global virtual teams share resources and pool their big ideas to solve business issues and meet personal goals. Everyone is valued for the unique skills, experiences and perspective they bring. That’s how we work at HP. And this is how ideas and people grow.

HP is a proven leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like never before. We leverage our strong financial position to extend our leadership in traditional markets and invest in exciting new technologies.
HP has an impressive portfolio and strong innovation pipeline across areas such as:

· blended reality technology - our unique Sprout by HP will change the way people do things
· 3D printing
· multi-function printing
· Ink in the office
· tablets, phablets, notebooks
· mobile workstations

We’re looking for visionaries who are ready to make an impact on the way the world works. At HP, the future’s yours to create!

IT
Amstelveen
5,000 employees