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FS Analytics

  • Type Job
  • Degree Bachelor
  • Location Netherlands
  • Posted
  • Start date -
  • Deadline -
  • FULL_TIMEAnalystManagement consulting

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Responsible for executing analysis to generate actionable insights for the Accenture Financial Services Marketing team.  

This includes measuring and optimizing for marketing channel effectiveness and business impact, analyzing and synthesizing insights for key stakeholders, educating teams on measurement strategy and reporting tools and identifying ways to enhance said tools on behalf of your Financial Services marketing colleagues.

  Responsibilities:

  • Act as the analytics lead the Accenture Financial Services Marketing team 
  • Leverage quantitative analysis to analyze and optimize the client journey and experience 
  • Connect digital, cross-channel analytics with CRM to deliver closed loop reporting including client opportunities and revenue impact. 
  • Measure the client journey across touch points to develop lifecycle marketing strategies.
  • Aggregate and analyze multi-channel data to develop actionable insights on client engagement with marketing touchpoints to optimize marketing messages and channel strategy 
  • Drive and evangelize key performance indicators and success metrics to inform, measure and optimize client marketing strategy and execution
  • Partner closely with Financial Services Marketing stakeholders and Campaign Operations teams to connect client insights strategy with business opportunities and sales execution.    
  • Inform and educate teams on M&C measurement strategy, KPIs and reporting tools as well as developing ways to evolve tools to meet their needs

Education:  

 - Bachelor’s degree required, Master’s degree a plus  

Work Experience:

 - 5-7+ years analytics experience; B2B marketing analytics a plus 

Qualifications:

  • Experience with driving high impact quantitative analysis leveraging Excel, data visualization or other tools.  Ability to query/mine large data sets, basic knowledge of SQL a plus 

  • Experience with marketing analytics including web, CRM and social media.  Specific experience with Adobe, Salesforce, Facebook, Twitter and LinkedIn insights, a plus.

  • Experience in collaborating with BI and Data Management teams on processes and architectures that support analytics needs 

  • Demonstrable skills in consulting and partnering with marketing stakeholders to uncover business questions and aligning analytics initiatives that deliver insights to inform data

  • driven decisions

  • Strong analytical mindset and skills, including the ability to break down complex data scenarios into digestible components with the initiative to dig into the "why" of various results.

  • Proven ability to collaborate within and across a variety of teams and functions

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