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Digital Media Specialist

  • Type Job
  • Degree Bachelor
  • Location Veghel, NetherlandsTaylorweg 5VeghelNLMeierijstad5466 AE
  • Posted
  • Start date -
  • Deadline -
  • FULL_TIMECommunicationFMCG

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A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

Job Purpose/Overview:

Distinctive digital reach is key for reaching our 2020 ambitions and is a crucial part of our strategy. The purpose of this job is to ensure that all digital marketing activities/campaigns are supportive of the following business objectives with the optimal digital mediamix.

Reach (new) petowner audience (targeted reach), increase unique traffic to out digital properties (Engagement), increase conversions.

Key Responsabilities:

  • Know our audience better: Reach new online audience by understanding our consumers at the online decision making at the ZMOT
  • Capitalize on our content: Use digital media to deliver our content to the right audience at the right time through the right channels
  • Maximize our reach through digital media: activate the virtuous circle that links Owned Media (Our content), Paid Media (paid advertising) and Earned Media (shared content, online influencers and reviews).
  • Day-to day coordination, execution and management of agencies and developers in our digital communication strategy in media channels where we invest

Job Specifications/Qualifications:

1. Education & Professional Qualification:

  • Bachelor Degree in Marketing or similar studies related to Digital and E-commerce
  • min3-5 years of work experience in digital Marketing & Social Medial


  • Fluent in Dutch and English is mandatory

Key Functional competences & Technical skills:

  • Media Planning
  • Experience with Google Analytics and Google Adwords
  • Experience with CMS (Content Management Systems) is an advantage (for example Magento)
  • Analytical skills

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