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Digital Marketing Associate

Posted 23 Mar 2024
Work experience
2 to 5 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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REQUIREMENTS:

  • At least 2 years digital marketing experience within a retail company
  • Experience managing PPC, SEO and Affiliate programmes
  • Experience of Google analytics, and reporting on conversion and return on investment
  • Strong understanding of current online marketing concepts, strategy and best practice
  • Experience in ecommerce, SEO, PPC, Email marketing, and social media are must haves
  • A marketing related degree, ideally supported by qualifications from Google

RESPONSIBILITIES:

  • Devise Search Engine Marketing strategies to drive online traffic to the company website
  • Develop and manage brand, product specific and price-led digital marketing campaigns, their execution, budget and return on investment
  • Utilise the full range of digital marketing tactics including paid search PPC (including Google, Bing, Yahoo and Facebook), SEO and Affiliate Marketing sites and Publishers to drive awareness of the TOWER London website and product mix increasing conversion and transactions on the site along the way

  • Lead the company’s interaction and partnerships with third party sites

  • Track conversion rates and analytics, suggest improvements to the website – report and analyse results from Google Analytics, Ad Words and Ad Sense and via Sprout Social
  • Improve the usability, design, content and conversion of the company website
  • Work with the Marketing team to deliver the social media strategy and original content for the company, our Affiliate Publishers and our newsletters as well as any other CRM tactics as a part of larger integrated marketing, product and brand campaigns and the marketing calendar
  • Evaluate customer research, market conditions and competitor data

Multi-Award winning Independent Footwear Retailer, TOWER London, was founded in 1980.
A trailblazer in London’s independent footwear retailer scene, TOWER London is fast becoming THE go-to destination for footwear and accessories for men, women and children, from the likes of Converse, Vans, Timberland, UGG, Dr. Martens, Kickers, Lacoste and Hunter Originals.

Retail
London
200 employees