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Conversion Optimisation Executive

Posted 21 Mar 2024
Work experience
0 to 2 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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Kindred is one of the world's largest online gambling businesses with 11 brands which in turn serve over 21 million customers. We aim to be the best at what we do across all markets.

To help us achieve our strategic goals, we are looking to add a brilliant marketing mind to our Acquisition Strategy team. As conversion rate optimisation executive, you'll have a solid background in digital marketing fundamentals through experience but most importantly, you'll have a pragmatic approach, can-do attitude, precise analytical skills, and a genuine desire to excel.

About the role

As CRO Executive you will help to build and manage the conversion optimisation strategy and coordinate tests on multiple domains and channels to drive the new depositing customers and additional revenue, engagement and customer satisfaction.

What will you be doing?

  • Work with local teams to optimise the conversion rates and improve the new user experience.
  • you will help to build and manage the conversion optimisation strategy and coordinate tests on multiple domains and channels to drive the new depositing customers and additional revenue, engagement and customer satisfaction.

  • Work with acquisition creative executive, digital design and Brand team to ensure acquisition assets for the digital channels, mainly PPC, Pre-paid Media and affiliates are continuously optimised in order to increase conversion metrics and revenue.

  • Manage full suite of AB and MVT tests for acquisition and the join journey – collating requirements, prioritising and communicating results to the wider business teams.
  • Use data and testing to develop better experiences for new customers interacting with the website via multiple device
  • Oversee the user journeys per channel and market- proactively and continuously identify where improvements can be made and follow these through to implementation.
  • Proactively improve the registration flow – analyse and act on inconsistent bounce rates related to the registration page and onsite acquisition pages
  • Perform market research

How will you be measured?

  • Registration to First Deposit conversion rate
  • Return on bonus
  • On target first depositors number
  • Personal OKRs
  • Regular performance reviews with your line manager
  • Acting in line with Kindred Group values
  • Successful completion of all relevant training and other compliance activities that support Kindred's sustainable and responsible growth

What have you done?

  • Some digital experience and an understanding of the principles of A/B testing.
  • A passion for testing, data and UX that can inspire colleagues, wider teams and the business as a whole as to the capabilities of testing and the decisions it can support.
  • Creative, innovative and willing to turn ideas into reality
  • Highly organised by nature and proficient in multi-tasking; you see pressure as a challenge and work through problems in a logical manner, breaking down the complex into the achievable
  • Strong analytical skills
  • Strong communication skills (verbal, written and presentation)
  • Knowledge of CRO and analytics tools i.e. Adobe Analytics, Optimizely, CrazyEgg.

Application Process

Click on the "Apply Now" button and complete the short web form. Please add a covering letter to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon.

Unibet is one of the largest online gambling operators in Europe; offering sports betting (pre-match and live), casino games, bingo and poker to over 13.5 million registered customers in more than 100 countries.
We are a digital leader, with more than 17 years’ experience in providing safety and pioneering development in the digital world.
We are a regulated operator and hold licences…


Unibet is one of the largest online gambling operators in Europe; offering sports betting (pre-match and live), casino games, bingo and poker to over 13.5 million registered customers in more than 100 countries.

We are a digital leader, with more than 17 years’ experience in providing safety and pioneering development in the digital world.

We are a regulated operator and hold licences in several European Union countries (France, Belgium, Denmark, Italy and the UK) as well as Australia. We are now publically-listed company on the NASDAQ OMX Nordic Exchange with offices throughout the world; including Sweden, Malta and the UK.

Responsible Gaming is very important to us – we understand the risks, and as such we are a founding member of the European Gaming & Betting Association and a leading driver of the EU Responsible Gaming Day in EU Parliament. Since our launch, we have invested more than €200m to the development of a secure and reliable platform – providing a safe customer environment. We make annual contributions to organisations that help the prevention and treatment of problem gambling and are committed to being transparent.

Our innovative Player Safety Early Detection System (PS-EDS) analyses individual customer behaviour to ensure you stay in control and to detect, at a very early stage, potential problem behaviour. It supports the education and information of our customers about the best possible tools we offer to control their gambling behaviour and provide a secure and entertaining experience.

Online safety is also something we take very seriously. Our dedicated security team monitor threats in order to proactively counter any suspicious activity, making sure no one can access your details. We're proud of our reputation as a trusted site and continue to work to ensure you can enjoy gaming with us in confidence.

Based on a motto of ‘By Players, For Players', we continually strive to put customers at the centre of our business with a focus on delivering an outstanding client experience. Our hard work and dedication has been rewarded with numerous accolades over the years.

IT
London
500 employees

What employees are saying

Liam Reese

Human Resource Project Manager

Liam Reese

Hi, I'm your contact here at Unibet.